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Google changed the way we find businesses
Have you noticed the map listings changed in the main Google search results? According to one study, MORE people are looking at more of your competitions map listings than before because of layout. Not because they are on the first page of the search, but because of button design & where Google placed the buttons in the map listings of search results. The goal seems to be to give companies with better reviews more traffic.
You may of noticed already
This Means New SEO Focus For Companies
For more detailed information. Here is the case study I had found. JURISDIGITAL CASE STUDY