CIMA Car Care Service Menus Pro-actively informs customers of the services that are due on their vehicle and automatically prices these services (i.e. 15K service) based on your labor and parts pricing. Further, selective services such as a 4-wheel alignment when “clicked†on will show a 10 second overview video of why it is important for your customer to have this Dealer recommended service performed. With CIMA Car Care menu's, we pro-actively notify the customer of what you recommend for their car. Further, each service approved by the customer is automatically placed into your CIMA Dealership appointment making it extremely easy to up-sell the customer and allow them to make a confirmed service appointment. If the customer does not elect to take the recommended services, this application is also in each Service Advisor’s screen when the customer arrives on the drive to allow for another selling opportunity.