The Active Shopper Network® powers industry-leading data-driven marketing solutions to dealer partners. The Active Shopper Network® builds consumer profiles as shoppers enter the market -- connecting offline identity data with online shopper data across 61 billion automotive-related URLs. Marketing automation (media can include email, social, display, direct mail and BDC) allows dealers to track performance with omni-channel attribution and identity-level matchback to sale. Even before 2020, dealers average double-digit ROI and 19% higher gross profit per vehicle sale.