Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Clifford VanMeter

Clifford VanMeter Chief Webslinger

Exclusive Blog Posts

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Make the Best Use of Your Video

​If you're one of the hundreds of dealers that are posting walk-around videos on Youtube (And if you aren't, why not?), you might be shortchanging yourself on repurposing that content to your best advantage. Did you know you can embed links to your website in your videos? 

Here's an example. This video has an annotation with a link to my website. Click the annotation and you go to my site.

What's the secret sauce? Well, you do have to jump through a few hoops to get it to work.

1. Start by going to your YouTube settings and adding an associated website.

2. Then go to the video you want to add the link to and choose the Annotations button.

3. Create a new annotation (I generally use, "note"), enter the text you want to show and adjust the settings for font size, etc. to your liking.

4. At the bottom be sure to click th "link" checkbox and choose Associated Website from the drop down.

I take all my clients' walk-around videos and link them to their inventory pages. Another great use is to embed it on Facebook. The link stays active. Take it a step further and use a promoted post to widen your reach. For High Value Targets (HVTs), the dealer will spend about $100 on a promoted post and reach as many as 50,000 targeted users.

 

Robert Karbaum
Fabulous! Thank you for this. One of the items on my to-do list is now completed.
Grant Gooley
Boom! Been wanting to do this for ever! Awesome share. Thank you.

 Unlock all of the community & features  Join Now