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From: Jared Hamilton
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Clifford VanMeter

Clifford VanMeter Chief Webslinger

Exclusive Blog Posts

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

What Does It Mean To Have A Vehicle Recall

What Does It Mean To Have A Vehicle Recall

  Your Turn To Drive's panel of experts discuss What Does It Mean To Have A Vehicle Recall.  In this video, Jim Dykstra of www.vinadvi…

Make the Best Use of Your Video

​If you're one of the hundreds of dealers that are posting walk-around videos on Youtube (And if you aren't, why not?), you might be shortchanging yourself on repurposing that content to your best advantage. Did you know you can embed links to your website in your videos? 

Here's an example. This video has an annotation with a link to my website. Click the annotation and you go to my site.

What's the secret sauce? Well, you do have to jump through a few hoops to get it to work.

1. Start by going to your YouTube settings and adding an associated website.

2. Then go to the video you want to add the link to and choose the Annotations button.

3. Create a new annotation (I generally use, "note"), enter the text you want to show and adjust the settings for font size, etc. to your liking.

4. At the bottom be sure to click th "link" checkbox and choose Associated Website from the drop down.

I take all my clients' walk-around videos and link them to their inventory pages. Another great use is to embed it on Facebook. The link stays active. Take it a step further and use a promoted post to widen your reach. For High Value Targets (HVTs), the dealer will spend about $100 on a promoted post and reach as many as 50,000 targeted users.

 

Robert Karbaum
Fabulous! Thank you for this. One of the items on my to-do list is now completed.
Grant Gooley
Boom! Been wanting to do this for ever! Awesome share. Thank you.

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