Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Clifford VanMeter

Clifford VanMeter Chief Webslinger

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Make the Best Use of Your Video

​If you're one of the hundreds of dealers that are posting walk-around videos on Youtube (And if you aren't, why not?), you might be shortchanging yourself on repurposing that content to your best advantage. Did you know you can embed links to your website in your videos? 

Here's an example. This video has an annotation with a link to my website. Click the annotation and you go to my site.

What's the secret sauce? Well, you do have to jump through a few hoops to get it to work.

1. Start by going to your YouTube settings and adding an associated website.

2. Then go to the video you want to add the link to and choose the Annotations button.

3. Create a new annotation (I generally use, "note"), enter the text you want to show and adjust the settings for font size, etc. to your liking.

4. At the bottom be sure to click th "link" checkbox and choose Associated Website from the drop down.

I take all my clients' walk-around videos and link them to their inventory pages. Another great use is to embed it on Facebook. The link stays active. Take it a step further and use a promoted post to widen your reach. For High Value Targets (HVTs), the dealer will spend about $100 on a promoted post and reach as many as 50,000 targeted users.

 

Robert Karbaum
Fabulous! Thank you for this. One of the items on my to-do list is now completed.
Grant Gooley
Boom! Been wanting to do this for ever! Awesome share. Thank you.

 Unlock all of the community & features  Join Now