You still see billboards for car dealerships all over the road. Why is that? Billboards and outdoor ads are an effective and affordable way for dealerships to advertise. They are a great way to capture your target audience when they are moving. Outdoor advertising drives sales and online interactions. Here’s why you should consider billboards for your dealership.
According to the OAAA, of those who have seen an outdoor ad:
41% are more likely to learn about the brand being advertised
70% say outdoor ads are very, or somewhat likely, to influence a purchase
58% search the web as a direct result of seeing an ad
55% use mobile and social media to share information while viewing an outdoor ad
35% buy a product after seeing an ad
The Right Price
Dealerships don’t always have a huge advertising budget. Billboards deliver the best value (in terms of cost-per-thousand impressions) of any type of advertising. Generally speaking, billboards are cheaper than television, magazine, newspaper, and even digital advertising. Why pay more for the same results?
On the Road
Americans spend an average of 20 hours in their cars a week, all the while absorbing roadside billboards. The key to a successful car dealership billboard campaign is a high-impact graphic to catch the attention of drivers. People only have around seven seconds to take in a billboard as they speed by. Digital billboards even allow you to showcase new models and promotions in real-time.
Drive Online Interactions
Car dealership billboards will increase awareness of your dealership. Outdoor ads will grab consumers' interest quickly so they can continue finding information about your dealership and look at your inventory on your website. Adding out-of-home to other campaign advertising increases mobile reach 316% and social media reach 212%.
They never stop. Billboards cannot be skipped, turned off, or ad-blocked. As technology has advanced, so has the opportunity to skip ads. Billboards and outdoor ads are viewed 24 hours a day, 7 days a week. Billboards cannot be turned off, skipped, or ad-blocked.
Cody J. Riebe is a Public Relations and Content Specialist for BillboardsIn.com, the largest online marketplace for outdoor ads. With over a million assets nationwide, they make it possible for anyone and everyone to easily buy billboards online.