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Cody Riebe

Cody Riebe Public Relations

Exclusive Blog Posts

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Facebook’s Get Ready, Get Set, Go Groups!

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…

WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days

WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days

  Used car reconditioning is a beast if it’s not managed correctly. Too often dealers (both variable and fixed) take a back seat to recon…

The 5 Biggest Online Retailing Challenges

The 5 Biggest Online Retailing Challenges

As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Learn…

Why Your Dealership Should Invest In Billboards

You still see billboards for car dealerships all over the road. Why is that? Billboards and outdoor ads are an effective and affordable way for dealerships to advertise. They are a great way to capture your target audience when they are moving. Outdoor advertising drives sales and online interactions. Here’s why you should consider billboards for your dealership. 
 
They Work
According to the OAAA, of those who have seen an outdoor ad:

41% are more likely to learn about the brand being advertised
70% say outdoor ads are very, or somewhat likely, to influence a purchase
58% search the web as a direct result of seeing an ad
55% use mobile and social media to share information while viewing an outdoor ad
35% buy a product after seeing an ad

The Right Price
Dealerships don’t always have a huge advertising budget. Billboards deliver the best value (in terms of cost-per-thousand impressions) of any type of advertising. Generally speaking, billboards are cheaper than television, magazine, newspaper, and even digital advertising. Why pay more for the same results?

On the Road
Americans spend an average of 20 hours in their cars a week, all the while absorbing roadside billboards. The key to a successful car dealership billboard campaign is a high-impact graphic to catch the attention of drivers. People only have around seven seconds to take in a billboard as they speed by. Digital billboards even allow you to showcase new models and promotions in real-time. 

Drive Online Interactions
Car dealership billboards will increase awareness of your dealership. Outdoor ads will grab consumers' interest quickly so they can continue finding information about your dealership and look at your inventory on your website. Adding out-of-home to other campaign advertising increases mobile reach 316% and social media reach 212%. 

Never Stop
They never stop. Billboards cannot be skipped, turned off, or ad-blocked. As technology has advanced, so has the opportunity to skip ads. Billboards and outdoor ads are viewed 24 hours a day, 7 days a week. Billboards cannot be turned off, skipped, or ad-blocked. 



Cody J. Riebe is a Public Relations and Content Specialist for BillboardsIn.com, the largest online marketplace for outdoor ads. With over a million assets nationwide, they make it possible for anyone and everyone to easily buy billboards online.

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