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Jared Hamilton
From: Jared Hamilton
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Colleen Harris

Colleen Harris Product Manager for Business Intelligence

Exclusive Blog Posts

WEBINAR RECORDING - 11 Answers to Your Top BDC Questions

WEBINAR RECORDING - 11 Answers to Your Top BDC Questions

The traditional dealership business model is increasingly sharing space with a digital customer experience. implementing a comprehensive BDC process …

[VODCAST] The Millennial Car-Tell - Episode 1

[VODCAST] The Millennial Car-Tell - Episode 1

The Millennial Car-Tell is a Vodcast where you get a Millennial's point of view on all things automotive (not like you were asking). Each month, we have a…

Sales level out as new inventory levels drop below used

Sales level out as new inventory levels drop below used

Despite Memorial Day kicking off summer sales, new auto sales are down 3% MoM as inventory continues to drop. For the first time, franchised dealerships ha…

The Story Behind the "Appreciation Spike"

The Story Behind the "Appreciation Spike"

If you follow the automotive industry, you’ve likely heard that vehicles are appreciating at unprecedented rates right now. What you might not know, …

[Podcast] Getting Started: How to Build a New Hire Orientation Process

[Podcast] Getting Started: How to Build a New Hire Orientation Process

In this episode of the Dealership HCM podcast, Bart and Jason discuss how to get started creating a new hire orientation process. They’ll share the s…

Google adds new quality filter for for Local Pack

Your online dealership reviews is the piece that can make or break a car sale. Research "discovered 54 percent of online buyers read online reviews before making a purchase". The first place potential shoppers will see those reviews is on your Google My Business listing. It's the first impression you are giving to every shopper.

It's commonly thought that the quantity of reviews you receive can help you rank higher in a local pack search. Google new update is a quality filter for the local pack. Now, when someone is searching for the "best car dealer in Los Angeles" or "great place to get my oil changed in Redondo Beach" the local pack will only feature business that have a 4 star rating or higher. Try any sort of positive adjective and you will see the same filter. Since this filter doesn't look at quantity of reviews, a dealership with a high review could be ranked above in the local pack from a dealership with more reviews.   

The new focus on review quality shows the importance of focusing on positive reviews for your dealership. Remember to always follow the Google Best Practices for Getting Reviews when asking for reviews. Those guidelines will  ensure you don't have reviews flagged. 

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