Voice search. It's that part of digital marketing at everyone talks about, but do you really know how to manage that information for your dealership? Current stat says that mobile voice-related searches are 3X more likely to be local-based than text-related searches. Those voice searches are the same customers who are likely to convert, and you need to be aware of what Alexa says when people ask.
At CDK, the new partnership between Amazon and Yext gave us a chance to test how fast we could get Alexa to give the correct information about a dealer. Head over to read the results and learn how your dealership can get a handle on this new part of local search.