Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Colleen Harris

Colleen Harris Earned Marketing Lead Analyst

Exclusive Blog Posts

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

New study on organic ranking factors for voice search!

Backlinko just released a new study looking at ranking factors for voice search. There are a couple of factors that dealers should be looking at!

Site Speed: the speed of your site was one of the biggest factors to ranking. For a dealer, have you gone through and made sure your images are compressed and sized properly? Your images should be around 150 kb. One of the biggest factors to site speed slowdown is large image size. 

One of the other major factors for ranking in voice search is the idea of " Simple, easy-to-read content may help with voice search SEO". You need to be presenting content on your website that provides simple answers to the shoppers questions. If you want to increase traffic for your service department, you don't want content around certified service, but content that answers the 5 most important reasons someone should get their oil changed at a dealership.

Be sure to take a look at the entire study and how you can convert those into part of your digital strategy!

Tori Zinger

This is really interesting to me, Colleen. When it comes to ranking factors, is there a pretty big difference between voice search and normal search?

 Unlock all of the community & features  Join Now