Last year at this time, Google brought back posts to the business listing. This is a chance for a business to share a piece of information, photo or news that will be seen by every customer searching for that business. This was a great win for businesses, who now had the chance to brand and customize even more what they look like on Google.
Fast forward a year with Google announcing 4 new types of posts on GMB; what’s new, events, offers and product posts. There are two new types of posts, offers and products, that dealers should be aware of and start taking advantage of today.
Offer posts are just that, a post that provide a promotional offer or sale for customers. For a dealership, this is a chance to push out your offers to a whole new set of customers. These types of post also allow you to put in any terms and conditions for that particular offer. Research has shown that posts with numbers or offering a sale price have the most engagement.
Product posts are ones that highlight a specific product that a business sells. This is a type of post that every dealership should take advantage of. As we move into new model year season, this is a chance for your dealership to highlight every time you get a new model on the lot. Talk about the upgrades, changes or new features for each model while providing customers with the link to your vehicle search results.
There are few chances Google really gives a business to customize the search results, and you should be taking advantage of everyone opportunity you get. Happy Posting!