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Jared Hamilton
From: Jared Hamilton
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Colleen Harris

Colleen Harris Product Manager for Business Intelligence

Exclusive Blog Posts

Keep the Lights On: Tips for Marketing when Vehicle Inventory is Low

Keep the Lights On: Tips for Marketing when Vehicle Inventory is Low

Chip shortages and reduced vehicle inventory.  Here we are in 2021, facing a different season of industry disruption and once again recognizing t…

[Podcast] Navigating the Challenges of Retail Automotive Today - with guest Peter Cooper

[Podcast] Navigating the Challenges of Retail Automotive Today - with guest Peter Cooper

In this episode of the Dealership HCM podcast, Bart and Jason sit down with Peter Cooper, President/CEO of Lexus of Lehigh Valley. Peter gives us a 50,000 …

Tracking Auto Inventory Levels During Supply Chain Disruptions

Tracking Auto Inventory Levels During Supply Chain Disruptions

Current inventory shortages have added new complexities to dealership sales. Keep tabs on the latest inventory levels across 18,000 franchise dealerships w…

"Let's Just Let Them Switch Positions...."

"Let's Just Let Them Switch Positions...."

Have you ever gone onto a dealership's staff page to see employees switching positions? You'll see a Sales Consultant becoming a BD Agent. Or a Sal…

What the New iOS and Facebook Updates Mean for Your Dealership

What the New iOS and Facebook Updates Mean for Your Dealership

  Whether we like it or not, big changes are coming for both Facebook and iOS, two platforms that play an essential role within the field of automo…

Share Your New Car Inventory on Google Business Listing!

Last year at this time, Google brought back posts to the business listing. This is a chance for a business to share a piece of information, photo or news that will be seen by every customer searching for that business. This was a great win for businesses, who now had the chance to brand and customize even more what they look like on Google.

Fast forward a year with Google announcing 4 new types of posts on GMB; what’s new, events, offers and product posts. There are two new types of posts, offers and products, that dealers should be aware of and start taking advantage of today.

Offer posts are just that, a post that provide a promotional offer or sale for customers. For a dealership, this is a chance to push out your offers to a whole new set of customers. These types of post also allow you to put in any terms and conditions for that particular offer. Research has shown that posts with numbers or offering a sale price have the most engagement.

Product posts are ones that highlight a specific product that a business sells. This is a type of post that every dealership should take advantage of. As we move into new model year season, this is a chance for your dealership to highlight every time you get a new model on the lot. Talk about the upgrades, changes or new features for each model while providing customers with the link to your vehicle search results.

There are few chances Google really gives a business to customize the search results, and you should be taking advantage of everyone opportunity you get. Happy Posting!  

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