Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Google continues to add new features and offerings to the Google My Business listing. First, it was adding in "busy times" to the knowledge graph, then location attributes, and most recently, bringing back a way to share timely information with "Google Posts".
This week, Google announced they are rolling out the "chat with your customers" feature on Google My Business. Once activated, potential customers can message you right from the knowledge graph.
There is a one time set up for this process. Sign into your Google My Business account, and look for the chat section titled "Message with Customers". You'll be asked to verify the phone number you will be responding from. After that, you will want to set your "welcome message" or the response every customer will receive. That is the same dashboard you will use to change the phone number or turn the chat feature off if no one will be responding.
You've got to remember to be prompt in your responses. Nothing is worse than leaving a customer without the answer. As you respond back to more people, Google is keeping track of your average response time and will display that.