Google Analytics. When used correctly, it’s one of the most powerful analytics tools out there. When set up properly, it can be used as the virtual yardstick to judge all your digital activity. The thing about Google Analytics is that it needs to be collecting data in order for you to judge anything. I’ve lost count of the amount of dealer’s Google Analytics only to see no data. Just like the dog with homework, there’s always an excuse to why it happened but it means dealers are missing data.

Rather than having to log into GA every day, there’s a way you can have Google tell you any time your code stops tracking. To do that, first log into your Google Analytics account and click on the “admin” gear in the bottom left hand side of the screen. From there, click on “custom alerts” and click “new alert.”

There’s three parts to fill out. First is an impactful name that will make it easy to remember when it shows up in your email. Second, set the period for the day. If the email account you access Google Analytics with is not your main email address, add your main email address to the alert here. Finally, set the alert conditions you want. For this, setting it to be when the sessions are less than 1 in a day is all you need. Click “Save” and you are all done.