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Collin Davis

Collin Davis CTO // Video Technology Expert

Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

3 Stats to Change Your Mind About Video Marketing and Car Sales

Whether it's customers coming in to haggle over the price or corporate checking in to see how your team compares, in our industry it's all about the numbers. Volume, margin, financing, and more: you have to track all the stats in order to keep your dealership on track.

Yet even with this number-centric mindset, many car dealerships have resisted diving into video marketing despite the numbers showing video to be a clear winner over other marketing types. We're here with three stats to show you just why this resistance to video is wrong, and what you can expect when it comes to attracting and converting customers with the right video marketing for your new and used cars.

Video Marketing More than Doubles Sales Conversions

StacksAndStacks.com, an online retailer for home goods, recently implemented site-wide video marketing across their product lines, and compared their sales rates among viewers who saw a video to those who didn't. What they found was that customers were 144% more likely to purchase after seeing a product demo video than when they simply saw the item's image and text description.

This simple housewares retailer more than doubled their sales conversions simply by adding videos that gave their customers the information they wanted in an easy-to-view format. Imagine what a sales bump of just 100% or even 50% would do for your dealership—and all you have to do is display a video test drive of every model in your inventory.

Get people more primed to buy, and you'll save time while boosting sales.

Video Delivers a Higher ROI Than Any Other Online Marketing

A wide ranging study involving hundreds of companies found that 71% of marketer saw higher conversions from video than any other marketing content, and 82% saw enough success with video marketing to warrant the money spent on creating and hosting the video messages. Another study found that nearly half of marketers agree that video marketing ROI is still improving as well.

Even self-produced marketing videos pay for themselves, and with a service that provides videos for your dealership you'll see an even bigger ROI. Getting three marketers—let alone hundreds—to agree on anything is tough, so when 4 out of 5 say video marketing is the way to go, it's time to sit up and listen.

More Shares Means Wider Marketing Reach for Video Content

A Tweet with a video URL receives 28% more retweets than similar tweets linking to articles and static pages, according to one recent study, and other social media platforms show similar trends. Having a video for people to share means they can crowdsource opinions and make recommendations for their auto-interested friends with ease, and with videos embedded on your site it will be your URL getting passed around.

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