Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Collin Davis

Collin Davis Co-Founder at Cartender

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

3 Stats to Change Your Mind About Video Marketing and Car Sales

Whether it's customers coming in to haggle over the price or corporate checking in to see how your team compares, in our industry it's all about the numbers. Volume, margin, financing, and more: you have to track all the stats in order to keep your dealership on track.

Yet even with this number-centric mindset, many car dealerships have resisted diving into video marketing despite the numbers showing video to be a clear winner over other marketing types. We're here with three stats to show you just why this resistance to video is wrong, and what you can expect when it comes to attracting and converting customers with the right video marketing for your new and used cars.

Video Marketing More than Doubles Sales Conversions

StacksAndStacks.com, an online retailer for home goods, recently implemented site-wide video marketing across their product lines, and compared their sales rates among viewers who saw a video to those who didn't. What they found was that customers were 144% more likely to purchase after seeing a product demo video than when they simply saw the item's image and text description.

This simple housewares retailer more than doubled their sales conversions simply by adding videos that gave their customers the information they wanted in an easy-to-view format. Imagine what a sales bump of just 100% or even 50% would do for your dealership—and all you have to do is display a video test drive of every model in your inventory.

Get people more primed to buy, and you'll save time while boosting sales.

Video Delivers a Higher ROI Than Any Other Online Marketing

A wide ranging study involving hundreds of companies found that 71% of marketer saw higher conversions from video than any other marketing content, and 82% saw enough success with video marketing to warrant the money spent on creating and hosting the video messages. Another study found that nearly half of marketers agree that video marketing ROI is still improving as well.

Even self-produced marketing videos pay for themselves, and with a service that provides videos for your dealership you'll see an even bigger ROI. Getting three marketers—let alone hundreds—to agree on anything is tough, so when 4 out of 5 say video marketing is the way to go, it's time to sit up and listen.

More Shares Means Wider Marketing Reach for Video Content

A Tweet with a video URL receives 28% more retweets than similar tweets linking to articles and static pages, according to one recent study, and other social media platforms show similar trends. Having a video for people to share means they can crowdsource opinions and make recommendations for their auto-interested friends with ease, and with videos embedded on your site it will be your URL getting passed around.

 Unlock all of the community & features  Join Now