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Collin Davis

Collin Davis CTO // Video Technology Expert

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

3 Stats to Change Your Mind About Video Marketing and Car Sales

Whether it's customers coming in to haggle over the price or corporate checking in to see how your team compares, in our industry it's all about the numbers. Volume, margin, financing, and more: you have to track all the stats in order to keep your dealership on track.

Yet even with this number-centric mindset, many car dealerships have resisted diving into video marketing despite the numbers showing video to be a clear winner over other marketing types. We're here with three stats to show you just why this resistance to video is wrong, and what you can expect when it comes to attracting and converting customers with the right video marketing for your new and used cars.

Video Marketing More than Doubles Sales Conversions

StacksAndStacks.com, an online retailer for home goods, recently implemented site-wide video marketing across their product lines, and compared their sales rates among viewers who saw a video to those who didn't. What they found was that customers were 144% more likely to purchase after seeing a product demo video than when they simply saw the item's image and text description.

This simple housewares retailer more than doubled their sales conversions simply by adding videos that gave their customers the information they wanted in an easy-to-view format. Imagine what a sales bump of just 100% or even 50% would do for your dealership—and all you have to do is display a video test drive of every model in your inventory.

Get people more primed to buy, and you'll save time while boosting sales.

Video Delivers a Higher ROI Than Any Other Online Marketing

A wide ranging study involving hundreds of companies found that 71% of marketer saw higher conversions from video than any other marketing content, and 82% saw enough success with video marketing to warrant the money spent on creating and hosting the video messages. Another study found that nearly half of marketers agree that video marketing ROI is still improving as well.

Even self-produced marketing videos pay for themselves, and with a service that provides videos for your dealership you'll see an even bigger ROI. Getting three marketers—let alone hundreds—to agree on anything is tough, so when 4 out of 5 say video marketing is the way to go, it's time to sit up and listen.

More Shares Means Wider Marketing Reach for Video Content

A Tweet with a video URL receives 28% more retweets than similar tweets linking to articles and static pages, according to one recent study, and other social media platforms show similar trends. Having a video for people to share means they can crowdsource opinions and make recommendations for their auto-interested friends with ease, and with videos embedded on your site it will be your URL getting passed around.

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