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From: Jared Hamilton
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Collin Davis

Collin Davis CTO // Video Technology Expert

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Online Car Buying Spells Opportunities for Dealers


43472358caab37d9ba8f46814b0027b5.png?t=1You don't need me to tell you that virtually everyone starts the car buying process online, and many of them all but end it there, too. Even two years ago, a Google-conducted study found that 95% of car buyers began their search online, and 49.8% of people who submitted a lead form on an auto dealer's website were live chatting with a sales rep within 30 minutes.

Price negotiations and dealership comparisons often take place solely online and through phone calls, with customers showing up on the lot only to sign their paperwork and drive away. They want information quickly, they want the best deal they can find, and they know how to find it.

The increased power consumers have when it comes to purchasing a vehicle might appear to be squeezing dealerships that are used to a slower pace of business that gave them more time to develop and finesse a customer. With the average time from initial search to final purchase down to three months and the wide availability of online resources, car dealers and their sales teams need to know how to act fast to capture attention, deliver on information, and close the deal.

Yet nationwide auto dealer revenues reached a record high in 2014, according to data from the National Automobile Dealers Association, and even though this revenue milestone came with thinner margins for many it still represents an 8.6% leap over cash for car sales taken in during 2013.

Some dealerships are getting very good at capitalizing on the opportunities online car shopping—and online auto marketing—provide.

Video Marketing Makes More Than Cents for Auto Dealerships

The Internet thrives on content and information sharing. It is the easy availability to tons of information on various vehicles and pricing that have given today's car buyers so much power over the transaction, but with a bit of online savvy car dealers can work this to their advantage.

Provide easy access to the information car buyers want with video and they're more likely to buy from you.

It really is that simple, at least in theory. The only complicating factor is figuring out what information your customers want and delivering it to them in a way they enjoy and that makes fiscal sense for your dealership. Video content hits the bullseye on both counts—video content is more sought after, more frequently engaged with, and holds consumer attention longer, and quality content can be obtained and displayed at a price that makes sense when you work with the right marketing partner.

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