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Jared Hamilton
From: Jared Hamilton
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Collin Davis

Collin Davis CTO // Video Technology Expert

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Is Your Auto Dealership Taking Advantage of Social Media Shoppers?

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The research is in, and if your auto dealership doesn't have a strong social media presence you're missing out on some major sales opportunities. It isn't enough to just set up a Facebook page and have your junior sales associate hammer out a few Tweets a day, either—you've got to deliver more, and you've got to do it better than the competition if you want it to make a difference.

Social Media is the New Hot Spot for Car Buying Research

Crowdtap, a brand consultancy and marketing firm that engages directly with real consumers to find out what people want in the companies they do business with, recently conducted a survey of self-identified "car buyers"—anyone who purchased a vehicle in the past year, or was planning on purchasing a vehicle in the coming year. While previous research made it clear that social media was an important part of most modern car-buyer's decision process, the results were surprising even to the survey makers. An astounding 87% of car buyers said they conducted social media research as a part of their car buying process, making social media platforms among the most widely-used avenues for selecting a vehicle model prior to purchase. In addition, close to 70% of survey respondents said they purchased a car they discovered on social media—more than two-thirds of all buyers found what they wanted via social media searches and found no need to go elsewhere. A lot of social media use in the car-researching and -buying process came from discussing cars with family and friends in respondents' social networks, including asking for advice about specific car models, features, and dealerships, but that isn't the only way people got the information they wanted from their favorite social media platforms. While peer endorsements and customer satisfaction are important parts of driving an effective social media presence, dealerships can take even greater control by providing the information people want on their social media channels.

Social Media Users Thrive on Content, and Car Buyers Are No Different

We think of social media platforms as places for people to interact, and they certainly work in that regard, but without original content most social media users would find little to interact with or talk about. Delivering high-quality and informative content that can be easily shared and discussed on social media is the most effective way to make your online marketing efforts a success, and no content does it better than video. Video delivers both entertainment and information in a semi-passive way that people find easy to tune into, and social media provides the interactivity they crave—and that can help your video content spread like wildfire. Posting videos about your cars to your social media properties makes it easy for a car buyer's friends and family to find and share answers to their network's car questions, and that means you'll be tapping into the largest car buying market around.

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