Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Collin Davis

Collin Davis CEO & Founder at Cartender

Exclusive Blog Posts

How To Change Your Lifestyle To Keep Yourself Healthy

How To Change Your Lifestyle To Keep Yourself Healthy

Have you been feeling exhausted and lazy all day long? Are you maintaining a healthy life style? We know, how hard it can be to maintain a healthy diet and…

Create a Career Path to Retain Top Talent

Create a Career Path to Retain Top Talent

  Developing a Career Path will help you retain your staff. When it is difficult for an employee to see the next phase of their career they…

Is There Value in Your Service Pricing?

Is There Value in Your Service Pricing?

It’s been mentioned several times, yet it’s still a valid point. Customers are choosing aftermarket service centers over their selling deal…

Checklist, Champion, and Publicize

Checklist, Champion, and Publicize

    We sat down with Arnie Malham at DSES 2019 to ask him how he gets such amazing buy-in from his team. He recommends that you mak…

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailor…

Car Buying is Getting Younger as Millennials Swarm

For a little over a year now, according to J.D. Power, Millennials have been an ever-more-important segment of car buyers, overtaking their older Gen X counterparts by 2% in new car sales for the first time in July of 2014—a trend that has only continued.

While Baby Boomers—born between 1946 and 1964—remain responsible for more new vehicle purchases than any other age group, the percentage of sales attributed to this generation has been in a steady decline for several years. Gen X buyers—those born between 1965 and 1976—had been responsible for filling that gap, but it appears that Millennials/Gen Y buyers—whippersnappers born between 1977 and 1994, according to this study—have jumped the line and overtaken their mid-career counterparts.

The data was collected by J.D. Power's Power Information Network (PIN). Here's how PIN's vice president Thomas King summed up the findings:

"As Gen Y consumers enter new life stages, earn higher incomes and grow their families, their ability and desire to acquire new vehicles is increasing. As new-vehicle demand among Gen Y consumers increases, it will be important for automakers to respond to the needs of these consumers, not only in terms of the vehicle design, but also the marketing, sales and service experience."

Note how King makes sure to highlight the need for vehicle marketing to adapt to the younger consumer. We couldn't agree more.

Millennials Do Everything Online—Including Car Shopping

There's a wide age range covered by this study's definition of a Millennial or a member of Gen Y, but the fact is that folks under 40 are the first people in history to have used computers for a substantial part of their education and/or careers. The youngest millennials grew up in a world where Amazon always existed (it was founded in 1994), and where the Internet is the obvious choice for entertainment, communication, and learning.

And yes, this means they do a lot of their car buying there, too. But having an effective web presence for your dealership doesn't just mean being accessible to younger car buyers on the web, and it doesn't mean you should stop at giving them just the information they need. It means providing the information they want over the Internet in a way that's as seamless as everything else they do online.

It means being the Netflix of auto dealerships.

Seriously. If you can offer a better, faster, and more intuitive experience online than your competitors, you'll reap the rewards as younger car buyers—and the majority of today's older car shoppers, who also tend to include online searches in their car shopping practices—flock to your site and your dealership.

Getting set up with great web content and seamless delivery is easier than you might think, too.

Mark Rask
Anyone that is ignoring this segment is missing the boat.
Collin Davis
Hey Mark - thanks for the comment, and couldn't agree more! Is your dealership targetting millenials today? If so, which platsforms and/or mediums are you going with?

 Unlock all of the community & features  Join Now