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Jared Hamilton
From: Jared Hamilton
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Collin Davis

Collin Davis CTO // Video Technology Expert

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

How Video Can Help You Capture Mobile Car Shoppers

Whether or not you pay attention to the latest tech trends, you probably know that mobile is a pretty big deal. Not only did Google recently roll out an update to their search algorithm that gives mobile-friendly sites and content a major boost in search engine rankings (while dropping everything else all but out of sight), but more and more web browsing, email reading, and yes, even video watching is taking place on mobile devices.

In fact, mobile Internet traffic—online access by smartphones, tablets, and similar mobile devices—overtook traffic headed to non-mobile devices like desktop and laptop computers in early 2014, and while non-mobile Internet use is slowing down and starting to flatline mobile access is growing as fast as it ever was. Everything people do online is something they're now more likely to do from a mobile device, and that includes shopping for their next car.

Making it Big on the Small Screen

At first glance, it makes sense to think that video content would be the exception to the mobile rule: with smaller screens and oftentimes slower connections, mobile devices seem less suited to providing viewers with the video experience they're after. Due to some technical details we won't bore you wth, though, many videos and video sites are actually better optimized for mobile use than desktop computer access, and many users express a strong preference for watching videos on their phones as opposed to reading articles on the same devices.

The lesson is clear: your customers are using their phones and tablets to shop for cars, and they're looking for videos more than they're looking for static images, text, and other content. Putting videos on your site that provide the car-buying information customers are looking for will give you a tremendous competitive advanatge over other less-savvy dealers, help customers find you and your cars faster and easier, and keep them on your site longer with the valuable information they need in a format they find it easy to digest.

The more reasons you can give them to stick with you, the less they'll be inclined to shop anywhere else.

Now, not just any video will do; you need to supply videos that users actually find engaging and that reliably deliver the facts and figures they want to see. Making it big in the world of mobile video isn't as simple as embedding a YouTube video on your site or slapping a few links here and there, and in fact that strategy can lead to a more frustrating mobile experience and open the door for your potential customers to exit.

Natively hosted videos that load quickly and can be easily navigated are your best bet. We just happen to have a few (OK, more than a few) lying around that we think you might find useful.7632ad615539685a10abc73ac78a5318.jpg?t=1

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