*This article previously appeared in the Reynolds and Reynolds FUEL monthly newsletter*
By Jeff Adams
In times like these, making sure customers feel comfortable in your store is paramount to retaining business and driving revenue. But when making customers feel safe includes limiting interactions with employees, how can your dealership provide quality service to customers?
To help customers keep a distance, you can:
- Set the standard for an environment where customers understand you are working to keep everyone safe. This can be done by creating a “stand behind” line at advisors’ desks, marking 6 feet waiting places on the floor with tape, having hand sanitizer readily available for customers to use, and displaying reminder signage around the dealership to be respectful of each other’s space.
- Provide a self-led greeting option for customers to check in without interacting with an advisor. They can see your store’s service deals and walk through a normal service greeting at their own pace away from other people.
- Communicate from a distance with phone or text frequently providing consistent updates as the customer’s vehicle makes its way through the repair process. Make sure every communication is documented making future interactions much smoother.
- Upsell with an online option similar to Amazon or other online retail experiences. By sending additional service recommendations via text or email, the customer feels like they are in control of their service visit and they can review their recommendations anywhere inside or outside of your store.
Overall, dealerships can and should be providing a good experience to the customer in a way that makes everyone feel comfortable. Don’t be afraid to help customers and present additional findings, even from at least six feet away.
About the Author
Jeff Adams is a Product Planning manager for Service applications at Reynolds and Reynolds.