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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Hey Google, BING It On!

 

“Google it”You’ve heard it a million times. When in need of information, most people automatically refer to Google as their sta

ndard go-to search engine. But what if you found out that Google’s competitor, in fact, produces a more relevant and riveting abundance of results?

Bing it On

Much like when someone sneezes, you may hear them say, “hand me a Kleenex,” when they really mean, “hand me a tissue.” Kleenex is the brand; the tissue is the object. Google’s a brand ingrained within us. No longer do we think, “I’ll look it up on the Internet,” rather, we involuntarily think, “I’ll Google it.”

At Local Search Group, we pride ourselves on our ability to stay ahead of digital marketing trends. So, when we stumbled across BingitOn.com, a website which prompts users to take the side-by-side Bing vs. Google search-off test, we too decided to bite the bait. Similar in concept to the old Pepsi challenge, Bing it On is an online blind 5 round “taste test” in which people thus far chose Bing over Google, two to one.

Bing it OnAs it turns out, the Local Search Group team unanimously preferred Bing’s search results over Google’s three times out of five. We found that Bing-generated results were better, both in functionality and appeal.

Have you taken the Bing it On challenge? The takeway question is simple– Do your Internet searches yield the most compelling results?

It all boils down to search engine optimization. More than anything else, carefully chosen and properly utilized SEO keywords and content trigger the most impressive search engine results in the highest ranked slots. The end goal is to have the biggest house on the virtual real estate front, that way you’re always visible no matter the distance between you and the onlooker.

While this wasn’t necessarily the case with some of the other terms we searched, typing in “Local Search Group” yielded equally relevant results on both platforms. Furthermore, as natural SEO experts in the field, we soon discovered that we also possess prime real estate on both.

Bing It On

In the web-driven world in which we live today, 82.6% of internet users use search (eMarketer, July 2011). When users search for you, where do you appear? Virtually speaking, is your company a beach front property or tucked away off the beaten path, only discoverable by overly-thorough searchers?

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