Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Hey Google, BING It On!

 

“Google it”You’ve heard it a million times. When in need of information, most people automatically refer to Google as their sta

ndard go-to search engine. But what if you found out that Google’s competitor, in fact, produces a more relevant and riveting abundance of results?

Bing it On

Much like when someone sneezes, you may hear them say, “hand me a Kleenex,” when they really mean, “hand me a tissue.” Kleenex is the brand; the tissue is the object. Google’s a brand ingrained within us. No longer do we think, “I’ll look it up on the Internet,” rather, we involuntarily think, “I’ll Google it.”

At Local Search Group, we pride ourselves on our ability to stay ahead of digital marketing trends. So, when we stumbled across BingitOn.com, a website which prompts users to take the side-by-side Bing vs. Google search-off test, we too decided to bite the bait. Similar in concept to the old Pepsi challenge, Bing it On is an online blind 5 round “taste test” in which people thus far chose Bing over Google, two to one.

Bing it OnAs it turns out, the Local Search Group team unanimously preferred Bing’s search results over Google’s three times out of five. We found that Bing-generated results were better, both in functionality and appeal.

Have you taken the Bing it On challenge? The takeway question is simple– Do your Internet searches yield the most compelling results?

It all boils down to search engine optimization. More than anything else, carefully chosen and properly utilized SEO keywords and content trigger the most impressive search engine results in the highest ranked slots. The end goal is to have the biggest house on the virtual real estate front, that way you’re always visible no matter the distance between you and the onlooker.

While this wasn’t necessarily the case with some of the other terms we searched, typing in “Local Search Group” yielded equally relevant results on both platforms. Furthermore, as natural SEO experts in the field, we soon discovered that we also possess prime real estate on both.

Bing It On

In the web-driven world in which we live today, 82.6% of internet users use search (eMarketer, July 2011). When users search for you, where do you appear? Virtually speaking, is your company a beach front property or tucked away off the beaten path, only discoverable by overly-thorough searchers?

 Unlock all of the community & features  Join Now