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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Hey Google, BING It On!

 

“Google it”You’ve heard it a million times. When in need of information, most people automatically refer to Google as their sta

ndard go-to search engine. But what if you found out that Google’s competitor, in fact, produces a more relevant and riveting abundance of results?

Bing it On

Much like when someone sneezes, you may hear them say, “hand me a Kleenex,” when they really mean, “hand me a tissue.” Kleenex is the brand; the tissue is the object. Google’s a brand ingrained within us. No longer do we think, “I’ll look it up on the Internet,” rather, we involuntarily think, “I’ll Google it.”

At Local Search Group, we pride ourselves on our ability to stay ahead of digital marketing trends. So, when we stumbled across BingitOn.com, a website which prompts users to take the side-by-side Bing vs. Google search-off test, we too decided to bite the bait. Similar in concept to the old Pepsi challenge, Bing it On is an online blind 5 round “taste test” in which people thus far chose Bing over Google, two to one.

Bing it OnAs it turns out, the Local Search Group team unanimously preferred Bing’s search results over Google’s three times out of five. We found that Bing-generated results were better, both in functionality and appeal.

Have you taken the Bing it On challenge? The takeway question is simple– Do your Internet searches yield the most compelling results?

It all boils down to search engine optimization. More than anything else, carefully chosen and properly utilized SEO keywords and content trigger the most impressive search engine results in the highest ranked slots. The end goal is to have the biggest house on the virtual real estate front, that way you’re always visible no matter the distance between you and the onlooker.

While this wasn’t necessarily the case with some of the other terms we searched, typing in “Local Search Group” yielded equally relevant results on both platforms. Furthermore, as natural SEO experts in the field, we soon discovered that we also possess prime real estate on both.

Bing It On

In the web-driven world in which we live today, 82.6% of internet users use search (eMarketer, July 2011). When users search for you, where do you appear? Virtually speaking, is your company a beach front property or tucked away off the beaten path, only discoverable by overly-thorough searchers?

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