“Google it”—You’ve heard it a million times. When in need of information, most people automatically refer to Google as their sta
ndard go-to search engine. But what if you found out that Google’s competitor, in fact, produces a more relevant and riveting abundance of results?
Much like when someone sneezes, you may hear them say, “hand me a Kleenex,” when they really mean, “hand me a tissue.” Kleenex is the brand; the tissue is the object. Google’s a brand ingrained within us. No longer do we think, “I’ll look it up on the Internet,” rather, we involuntarily think, “I’ll Google it.”
At Local Search Group, we pride ourselves on our ability to stay ahead of digital marketing trends. So, when we stumbled across BingitOn.com, a website which prompts users to take the side-by-side Bing vs. Google search-off test, we too decided to bite the bait. Similar in concept to the old Pepsi challenge, Bing it On is an online blind 5 round “taste test” in which people thus far chose Bing over Google, two to one.
As it turns out, the Local Search Group team unanimously preferred Bing’s search results over Google’s three times out of five. We found that Bing-generated results were better, both in functionality and appeal.
Have you taken the Bing it On challenge? The takeway question is simple– Do your Internet searches yield the most compelling results?
It all boils down to search engine optimization. More than anything else, carefully chosen and properly utilized SEO keywords and content trigger the most impressive search engine results in the highest ranked slots. The end goal is to have the biggest house on the virtual real estate front, that way you’re always visible no matter the distance between you and the onlooker.
While this wasn’t necessarily the case with some of the other terms we searched, typing in “Local Search Group” yielded equally relevant results on both platforms. Furthermore, as natural SEO experts in the field, we soon discovered that we also possess prime real estate on both.
In the web-driven world in which we live today, 82.6% of internet users use search (eMarketer, July 2011). When users search for you, where do you appear? Virtually speaking, is your company a beach front property or tucked away off the beaten path, only discoverable by overly-thorough searchers?