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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Moneyball Extra Innings: How to Hit Your Automotive Marketing Home Run

For his foundation in baseball statistics, eye for meaningful detail and ability to bring it all back to real retail information, Local Search Group president Jim Flint has been asked to deliver yet another timely automotive digital marketing presentation at Driving Sales’ 2012 Executive Summit in Las Vegas, Nevada.

Moneyball: Extra Innings,” the sequel to his esteemed “Moneyball” speech, evaluates and compares the adjustments and developments in the Oakland A's since the Major League Baseball’s mass adoption of Billy Beane's Moneyball principles.

To tide you over until then, our team designed an infographic* to further assist your dealership in hitting its very own automotive marketing home run.

*Click link above to see entire infographic

There are three essential digital marketing cornerstones that dealerships should absolutely embrace when promoting their services, specials and inventory: search engine advertising, social media marketing & traditional advertising.

The infographic illustrates how each of these three factors plays a vital role in your online automotive marketing. Here’s the break down:

Players: each “player” represents a crucial part of an effective marketing process (ex: internet media). This is our own personal team lineup for the most effective marketing team/scheme. 

ROI: like the RBI, the ROI explains why the highlighted “player” is a must-have VIP investment for the company/ team

Stats: the stats indicate what percentage of your overall budget this player should be held responsible

Learn what all the buzz is about!
Click here to download Jim Flint’s original Moneyball presentation.

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