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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Moneyball Extra Innings: How to Hit Your Automotive Marketing Home Run

For his foundation in baseball statistics, eye for meaningful detail and ability to bring it all back to real retail information, Local Search Group president Jim Flint has been asked to deliver yet another timely automotive digital marketing presentation at Driving Sales’ 2012 Executive Summit in Las Vegas, Nevada.

Moneyball: Extra Innings,” the sequel to his esteemed “Moneyball” speech, evaluates and compares the adjustments and developments in the Oakland A's since the Major League Baseball’s mass adoption of Billy Beane's Moneyball principles.

To tide you over until then, our team designed an infographic* to further assist your dealership in hitting its very own automotive marketing home run.

*Click link above to see entire infographic

There are three essential digital marketing cornerstones that dealerships should absolutely embrace when promoting their services, specials and inventory: search engine advertising, social media marketing & traditional advertising.

The infographic illustrates how each of these three factors plays a vital role in your online automotive marketing. Here’s the break down:

Players: each “player” represents a crucial part of an effective marketing process (ex: internet media). This is our own personal team lineup for the most effective marketing team/scheme. 

ROI: like the RBI, the ROI explains why the highlighted “player” is a must-have VIP investment for the company/ team

Stats: the stats indicate what percentage of your overall budget this player should be held responsible

Learn what all the buzz is about!
Click here to download Jim Flint’s original Moneyball presentation.

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