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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Moneyball Extra Innings: How to Hit Your Automotive Marketing Home Run

For his foundation in baseball statistics, eye for meaningful detail and ability to bring it all back to real retail information, Local Search Group president Jim Flint has been asked to deliver yet another timely automotive digital marketing presentation at Driving Sales’ 2012 Executive Summit in Las Vegas, Nevada.

Moneyball: Extra Innings,” the sequel to his esteemed “Moneyball” speech, evaluates and compares the adjustments and developments in the Oakland A's since the Major League Baseball’s mass adoption of Billy Beane's Moneyball principles.

To tide you over until then, our team designed an infographic* to further assist your dealership in hitting its very own automotive marketing home run.

*Click link above to see entire infographic

There are three essential digital marketing cornerstones that dealerships should absolutely embrace when promoting their services, specials and inventory: search engine advertising, social media marketing & traditional advertising.

The infographic illustrates how each of these three factors plays a vital role in your online automotive marketing. Here’s the break down:

Players: each “player” represents a crucial part of an effective marketing process (ex: internet media). This is our own personal team lineup for the most effective marketing team/scheme. 

ROI: like the RBI, the ROI explains why the highlighted “player” is a must-have VIP investment for the company/ team

Stats: the stats indicate what percentage of your overall budget this player should be held responsible

Learn what all the buzz is about!
Click here to download Jim Flint’s original Moneyball presentation.

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