Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
For his foundation in baseball statistics, eye for meaningful detail and ability to bring it all back to real retail information, Local Search Group president Jim Flint has been asked to deliver yet another timely automotive digital marketing presentation at Driving Sales’ 2012 Executive Summit in Las Vegas, Nevada.
“Moneyball: Extra Innings,” the sequel to his esteemed “Moneyball” speech, evaluates and compares the adjustments and developments in the Oakland A's since the Major League Baseball’s mass adoption of Billy Beane's Moneyball principles.
To tide you over until then, our team designed an infographic* to further assist your dealership in hitting its very own automotive marketing home run.
*Click link above to see entire infographic
There are three essential digital marketing cornerstones that dealerships should absolutely embrace when promoting their services, specials and inventory: search engine advertising, social media marketing & traditional advertising.
The infographic illustrates how each of these three factors plays a vital role in your online automotive marketing. Here’s the break down:
Players: each “player” represents a crucial part of an effective marketing process (ex: internet media). This is our own personal team lineup for the most effective marketing team/scheme.
ROI: like the RBI, the ROI explains why the highlighted “player” is a must-have VIP investment for the company/ team
Stats: the stats indicate what percentage of your overall budget this player should be held responsible
Learn what all the buzz is about!
Click here to download Jim Flint’s original Moneyball presentation.