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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

Football & Search Engine Advertising--One in the Same

 

Noteworthy football dynasties come into being when incredible talent, flawless fundamentals and special players unite. Similarly, the most successful digital dealerships tower over the rest because they understand the fundamentals of search engine advertising on Google and Yahoo/Bing, choose talented vendors with equally extensive knowledge in digital marketing and the automotive industry and develop custom strategies designed for each unique dealership.

Get Schooled on the Rules

You can only slide by so long without actually knowing the rules. Underestimate Google and Yahoo/Bing and soon enough they’ll penalize you for your oversights. If you grasp the concepts behind automotive pay-per-click management now, including types of targeting and successful click through rates (CTR), you'll surely reap the benefits later. 

Hard Work & Dedication: Stronger Offense, Defense & Special Teams

Ultimate Search Engine Advertising Playbook

Like the components of any authentic playbook, the development of a winning digital automotive marketing strategy boils down to three essential components: offense, defense and special teams.

Aggressive Offense: Secure your online visibility with custom PPC ads and proper use of display/remarketing so you always stand out amongst the competition.

Dynamic Defense: Defend your name (literally) and one-up your opponent by going mobile.

Special Teams: Discover how edge inventory ppc, pre roll video and monthly performance meetings help you gain the upper hand over the competition.

Don’t give your opponent any opportunity to steal the win. If you’re struggling out on the field, refer to the Ultimate Automotive Search Engine Advertising Playbook and learn which reinforcements to sub in that will change the game altogether.

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