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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Football & Search Engine Advertising--One in the Same

 

Noteworthy football dynasties come into being when incredible talent, flawless fundamentals and special players unite. Similarly, the most successful digital dealerships tower over the rest because they understand the fundamentals of search engine advertising on Google and Yahoo/Bing, choose talented vendors with equally extensive knowledge in digital marketing and the automotive industry and develop custom strategies designed for each unique dealership.

Get Schooled on the Rules

You can only slide by so long without actually knowing the rules. Underestimate Google and Yahoo/Bing and soon enough they’ll penalize you for your oversights. If you grasp the concepts behind automotive pay-per-click management now, including types of targeting and successful click through rates (CTR), you'll surely reap the benefits later. 

Hard Work & Dedication: Stronger Offense, Defense & Special Teams

Ultimate Search Engine Advertising Playbook

Like the components of any authentic playbook, the development of a winning digital automotive marketing strategy boils down to three essential components: offense, defense and special teams.

Aggressive Offense: Secure your online visibility with custom PPC ads and proper use of display/remarketing so you always stand out amongst the competition.

Dynamic Defense: Defend your name (literally) and one-up your opponent by going mobile.

Special Teams: Discover how edge inventory ppc, pre roll video and monthly performance meetings help you gain the upper hand over the competition.

Don’t give your opponent any opportunity to steal the win. If you’re struggling out on the field, refer to the Ultimate Automotive Search Engine Advertising Playbook and learn which reinforcements to sub in that will change the game altogether.

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