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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Football & Search Engine Advertising--One in the Same

 

Noteworthy football dynasties come into being when incredible talent, flawless fundamentals and special players unite. Similarly, the most successful digital dealerships tower over the rest because they understand the fundamentals of search engine advertising on Google and Yahoo/Bing, choose talented vendors with equally extensive knowledge in digital marketing and the automotive industry and develop custom strategies designed for each unique dealership.

Get Schooled on the Rules

You can only slide by so long without actually knowing the rules. Underestimate Google and Yahoo/Bing and soon enough they’ll penalize you for your oversights. If you grasp the concepts behind automotive pay-per-click management now, including types of targeting and successful click through rates (CTR), you'll surely reap the benefits later. 

Hard Work & Dedication: Stronger Offense, Defense & Special Teams

Ultimate Search Engine Advertising Playbook

Like the components of any authentic playbook, the development of a winning digital automotive marketing strategy boils down to three essential components: offense, defense and special teams.

Aggressive Offense: Secure your online visibility with custom PPC ads and proper use of display/remarketing so you always stand out amongst the competition.

Dynamic Defense: Defend your name (literally) and one-up your opponent by going mobile.

Special Teams: Discover how edge inventory ppc, pre roll video and monthly performance meetings help you gain the upper hand over the competition.

Don’t give your opponent any opportunity to steal the win. If you’re struggling out on the field, refer to the Ultimate Automotive Search Engine Advertising Playbook and learn which reinforcements to sub in that will change the game altogether.

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