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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Football & Search Engine Advertising--One in the Same

 

Noteworthy football dynasties come into being when incredible talent, flawless fundamentals and special players unite. Similarly, the most successful digital dealerships tower over the rest because they understand the fundamentals of search engine advertising on Google and Yahoo/Bing, choose talented vendors with equally extensive knowledge in digital marketing and the automotive industry and develop custom strategies designed for each unique dealership.

Get Schooled on the Rules

You can only slide by so long without actually knowing the rules. Underestimate Google and Yahoo/Bing and soon enough they’ll penalize you for your oversights. If you grasp the concepts behind automotive pay-per-click management now, including types of targeting and successful click through rates (CTR), you'll surely reap the benefits later. 

Hard Work & Dedication: Stronger Offense, Defense & Special Teams

Ultimate Search Engine Advertising Playbook

Like the components of any authentic playbook, the development of a winning digital automotive marketing strategy boils down to three essential components: offense, defense and special teams.

Aggressive Offense: Secure your online visibility with custom PPC ads and proper use of display/remarketing so you always stand out amongst the competition.

Dynamic Defense: Defend your name (literally) and one-up your opponent by going mobile.

Special Teams: Discover how edge inventory ppc, pre roll video and monthly performance meetings help you gain the upper hand over the competition.

Don’t give your opponent any opportunity to steal the win. If you’re struggling out on the field, refer to the Ultimate Automotive Search Engine Advertising Playbook and learn which reinforcements to sub in that will change the game altogether.

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