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Jared Hamilton
From: Jared Hamilton
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Constance Shook

Constance Shook Inbound Marketing Associate

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Football & Search Engine Advertising--One in the Same

 

Noteworthy football dynasties come into being when incredible talent, flawless fundamentals and special players unite. Similarly, the most successful digital dealerships tower over the rest because they understand the fundamentals of search engine advertising on Google and Yahoo/Bing, choose talented vendors with equally extensive knowledge in digital marketing and the automotive industry and develop custom strategies designed for each unique dealership.

Get Schooled on the Rules

You can only slide by so long without actually knowing the rules. Underestimate Google and Yahoo/Bing and soon enough they’ll penalize you for your oversights. If you grasp the concepts behind automotive pay-per-click management now, including types of targeting and successful click through rates (CTR), you'll surely reap the benefits later. 

Hard Work & Dedication: Stronger Offense, Defense & Special Teams

Ultimate Search Engine Advertising Playbook

Like the components of any authentic playbook, the development of a winning digital automotive marketing strategy boils down to three essential components: offense, defense and special teams.

Aggressive Offense: Secure your online visibility with custom PPC ads and proper use of display/remarketing so you always stand out amongst the competition.

Dynamic Defense: Defend your name (literally) and one-up your opponent by going mobile.

Special Teams: Discover how edge inventory ppc, pre roll video and monthly performance meetings help you gain the upper hand over the competition.

Don’t give your opponent any opportunity to steal the win. If you’re struggling out on the field, refer to the Ultimate Automotive Search Engine Advertising Playbook and learn which reinforcements to sub in that will change the game altogether.

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