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Beware of offers of 'Free' or 'Always Free' dealer chat software. They are just lead generation techniques utilized by companies whose real motive is to sell you their outsourced chat answering service.
'Free' comes with a cost. Consider:
Contact At Once! is the industry’s leading dealer chat software provider according to dealerchatmarketshare.com and ranked #1 by dealers according to DrivingSales.com. Neither is an accident. Be sure to check both links and identify where the 'Free chat vendor is ranked (HINT: you will have to scroll down the list to find them).