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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Contact At Once!

Contact At Once!

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Free Dealer Chat Software - What You Need To Know.


Beware of offers of 'Free' or 'Always Free' dealer chat software. They are just lead generation techniques utilized by companies whose real motive is to sell you their outsourced chat answering service.

The Cost of Free

'Free' comes with a cost. Consider:

  1. 'Free' dealer chat software is not compatible with chat leads from OEM and third-party websites like Edmunds.com, Autotrader.com, Cars.com, CarsDirect.com and others. Therefore, you will end up missing out on a number of leads (and your competitors will thank you!)
  2. 'Free' dealer chat software may not be approved by your website provider. (Be sure to check with your website provider)
  3. Technical support for 'Free' dealer chat software is worth every penny you pay for it - it’s worthless
  4. The vendor’s motive is to sell you something else, NOT to save you money

Focus On Value and Integrity

Contact At Once! is the industry’s leading dealer chat software provider according to dealerchatmarketshare.com and ranked #1 by dealers according to DrivingSales.com. Neither is an accident. Be sure to check both links and identify where the 'Free chat vendor is ranked (HINT: you will have to scroll down the list to find them).

CONTINUE READING...

Jim Bell
Great point Aaron...you get what you pay for and that is ZERO support when you have an issue. If a dealer wants chat, do it right and don't half-a** it. Have someone like an ActivEngage or Contact at Once do it. I have been on websites and they have used google chat and it sucked.
Aaron Hassen
Great insight, Jim. Dealers understand the benefit of selling a quality car that holds its value. One that's safe and reliable. They look at short sighted prospects that buy only on price and say, 'how foolish.' If you integrate a 'free' or low cost product in order to save money and then lose 5-10 deals you may have had with another product because the cheaper product isn't as effective, the cheaper product is actually costing you money.

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