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Managed chat is an answering option where dealers send incoming chat conversations to a chat answering service and receive lead information back via their CRM. The promise from some vendors is that a professionally staffed chat center can do a better job answering incoming chats than dealership personnel, whereby causing the dealership to miss fewer chats. Unbeknownst to many, most managed chat services actually CAUSE dealerships to miss out on chats. That is because most managed chat vendors' software does not work with powerhouse chat-producing automotive websites like Edmunds.com, Autotrader.com, Cars.com, OEM websites, etc. So, while chat leads coming from the dealership website get answered (sometimes only up until 9PM), incoming chats from other locations are summarily dropped…For many dealerships, these dropped chats can add up to as much as 50% of their potential monthly chat leads. Yikes!
Research shows that 90% of cars shoppers begin their search online with 71% of those searches happening on sites other than the dealership website (according to the 2011 Automotive Shopping Behavior Study from Google/Compete/Polk). Contact At Once! Chat Receptionist Service not only answers chats from dealership websites, but also from sites across the web (including Edmunds.com, Autotrader.com, Cars.com, OEM websites, Craigslist, Facebook and more) on a 24/7 basis so that your dealership never misses a sales opportunity. If you are a dealer and you're not using Contact At Once!, it is A FACT that you are missing chat leads.
For more information on the Contact At Once! Chat Receptionist Service, please visit www.autodealerchat.com and chat with us now!