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90% of today's car shoppers research online prior to walking into the dealership. This fact has caused smart dealerships to focus on investing in online tools that help them win, capture and convert more online shoppers into showroom visitors. Among the top technologies selected by dealers for this purpose is live chat software. When an online shopper visits a dealership website that includes live chat, buyers have the opportunity to ask initial questions and get a feel for the dealership.
Choice of Chat Providers
Many live chat providers exist in the automotive marketplace today. Here are the top 5 live chat software options:
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live chat software
When considering live chat providers, several factors impact the cost of the product. These include (a) the number of users required; (b) whether chats will be answered at the dealership or outsourced to a chat receptionist; (c) whether chats are answered all of the time or just some of the time; (d) whether you pay by chat lead or via a monthly subscription and; (e) the ability to place chat buttons in additional locations beyond the dealership website.
Selecting the right live chat software is easier when you understand your options. Our top 5 list will help you narrow down and select the option that's best for your dealership.