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Jared Hamilton
From: Jared Hamilton
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Contact At Once!

Contact At Once!

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Is Your Dealership Prepared to Adopt a Mobile Mindset?

Mobile Millennial Sales

Emails, voicemails, even leads don’t sell cars. Conversations do. And in this mobile first world, it’s smart to pay close attention to how you approach those conversations. Mobile has crept in almost everywhere:  95.2% of the millennial generation will have mobile phones by the end of the year, and the 35-44 and 45-55 age groups also strongly embrace this technology.

With current and future buyers mobilized, dealerships have to keep up. Many are creating mobile websites, mobile ads and mobile apps, but appealing to the mobile shopper isn’t just about the tech. It’s a conversational mindset you need to develop.

The Right Here, Right Now Mindset

Did you know you’re already being trained in this way of thinking? Just pull out your phone. You probably have zero unread text messages but a stack of emails waiting. Even studies by Nielsen show that 97% of mobile subscribers will read an SMS text message within 15 minutes; 84% will respond in an hour. That embodies the right-here-right-now immediacy that people love about mobile tech in general...and are starting to demand when they’re car shopping.

To meet that demand, treat mobile shoppers like they’re on your lot. When’s the last time you met an in-store customer, copied down their contact information, and sent them on their way for you to contact later?  It won’t work for mobile shoppers either...as a matter of fact, they’re probably less inclined to wait for answers.

A Mindset Ripe for Live Chat & Mobile Text

Gathering contact information is better than nothing. But why turn a customer ready to talk about a car now into someone you’ll get back to later—an email buried in an inbox, or a game of phone tag you may not win. Wouldn’t you rather have a quick, real-time conversation with someone right as they’re shopping and making decisions on the go? That could be a hot lead, possibly an up.

After all, your mobile shoppers have immediate access to information about your dealership—and your competitors—right on their smartphones. They expect real-time access and answers even if they aren’t standing in front of you. So give them what they need before they go to the dealership down the street.

There are numerous solutions (like dealer chat and mobile text) that allow you to message your mobile shoppers back and forth “right here, right now.” Technology makes it possible. You, the dealer, make it happen.

Learn more about creating a live, 24/7 presence with live chat and mobile text.

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