Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Contact At Once!

Contact At Once!

Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

Patch the Holes in Your Digital Presence to Increase Sales Opportunities

98b65a8ce131104b198b2eb309c41819.jpg?t=1

It’s almost overwhelming how many ways people can research future auto purchases. Even more overwhelming? Connecting with those shoppers and turning them into sales leads. It’s why you build good websites, have a social media presence and advertise inventory throughout the Internet. It’s why you’re always looking for the best, fastest way to connect with the consumers who come from those online locales...and turn them into ups.

But you may still have holes in your digital presence that shoppers can fall through.

I’ve referenced this before, but it bears repeating: Car shoppers now have 24 research touch points on average, according to Google. Have you implemented easy, live communication options everywhere you can?

For example, let’s say you have chat on your dealership site. What about all those who start their car research on a third-party advertising site or the OEM brand site? Do you make it easy for them to ask questions and get answers right away? If you have a social media page, what’s your response time to customers there? (According to eMarketer, the average for auto companies is 10.9 hours—almost an eternity by today’s standards.)

Leaving these locations “unmanned” could mean missed opportunities and influence. Without an easy contact option, they may decide to keep researching instead of taking the time to call or email (or fill out a lead form, especially if they’re on a mobile device). And, as Automotive News reported, if you respond too slowly when they do reach out, you’ve just wasted that lead. Even if you respond to emails within minutes, you’re playing follow up—how many games of “email tag” have your salespeople played lately?

So how can you create the experience car shoppers want?

If consumers expect fast responses and other dealers aren’t giving them that...then you could woo and win them by being instantly available (phone, chat, text) where they’re looking (websites, mobile sites, third-party sites, social media, online ads, etc.) all the time.

It takes some work, but the right tools and right mindset in your dealership make it attainable:

  • Patch up your digital presence by using a tracked phone service, a chat solution (supported by third-party sites) and a solution to text with shoppers in a legally compliant way.
  • Put those contact options everywhere.
  • Equip your team with mobile apps to answer chats and texts when they can and track the conversations anywhere.
  • Leverage outsourced professionals trained to back your team up when they aren’t available to instantly answer those chats and texts.

Car shoppers who are serious enough to start a conversation with a dealership are probably going to be buying from someone sooner vs. later. Become the dealership with the easiest communication and fastest responses, and you’ll be the one ready to reel them in.

 Unlock all of the community & features  Join Now