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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Contact At Once!

Contact At Once!

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2014 Dealer Survey - 1,600 Dealers Reveal What's Working

6766e64a3efa3395f1ed25ea7a8d74c0.jpg?t=1Every day, more millennials edge into the car-buying market. Every day, the use of mobile technology in every generation grows. But just how prepared are you for what these changes mean when engaging today’s (and tomorrow’s) car buyers?

In their recent 2014 Dealer Survey, Contact At Once! asked automotive professionals for their opinions on what’s working, what’s trending and how chat and text can help them generate more business. It’s a unique snapshot of dealer perspectives as their businesses try out new strategies and take on new technologies to adapt to an evolving marketplace. Now’s your chance to use their insights to inform and improve your own dealership’s communications strategy.

2014 DEALER SURVEY TAKEAWAYS
Here are just a few of the takeaways from this year’s survey:

  • The number of digital conversations between shoppers and dealers over the Contact At Once! network has risen 75% from just 2 years ago, pointing to a growing preference for instant, text-based messaging.
  • More than 90% of our survey respondents who shared their experience regarding millennial shoppers say millennials prefer chat and text.
  • More than 7 in 10 respondents said chat and text are very important to prospects and they would miss opportunities if they only relied on phones and forms to generate leads.
  • 3 in 4 say they’re more likely to get a response to follow-up when texting with a customer compared to calling.

GET THE REPORT
These are just a few of the findings from this year’s survey. Even more great insights are available to you now in the 2014 Dealer Survey report. View the results now through the interactive preview (and download the complete report) at www.autodealerchat.com/2014survey.

Grant Gooley
Sweet! Thanks for sharing. Us dealers can never get enough supporting data!
Aaron Hassen
You're very welcome, Grant!

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