Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
How many of you grew up watching Star Trek™?
Just about every episode involved the use of “sophisticated” technology, from communicators to universal translators and teleporters. If only they could see us now. Gartner predicts there will be 4.9 billion connected things in 2015, up from 3.8 billion this year...with the highest growth in the automotive industry. We now live in that sci-fi world.
Does your dealership live there too?
Any company whose processes and communications don’t make that transition is in danger of living in the past and missing opportunities. It’s not a “coolness” factor; it’s because consumers won’t be able to easily find or reach you. So use the advances society has made in communication to your advantage.
You can’t actually teleport shoppers into your dealership (yet), but you can piggyback on the tech they’re already using to reach and influence them.
Whatever you do, the key is to start transitioning your business into this sci-fi world we’re already living in. Better experiences, faster service and more meaningful connections await. In the meantime, I’m going to download an app to turn my smartphone into a Star Trek Communicator. Seriously, there’s an app for that.
Feel like you’re the only Vulcan stranded in a dealership of Klingons? Are you trying to pass along the need for change without much luck? Check out a few of our text and dealership chat resources and arm yourself for your next encounter of the boss kind.