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Digital Marketing Intelligence Platform Helps Dealers Recapture Lost Market Share in Services
MORRISVILLE, NC –January 22, 2015 – Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced the introduction of its Fixed Operations solution for automotive dealerships. Netsertive’s Fixed Ops solution harnesses the collective digital marketing insights of its national dealership network to help individual dealers maximize Service Department profits and reclaim local market share from independent service shops.
“The NADA has estimated Fixed Ops to be a $310 billion dollar business, yet dealerships have captured less than 27 percent of the market,” said Tim O’Rourke, Director of Automotive, Netsertive. “Launching a dedicated digital marketing effort around Fixed Ops is essential if dealers hope to compete with independent service shops for local customers.”
According to the National Automobile Dealers Association, Service and Parts make up 54 percent of the average dealership’s net profits, yet only receives three percent share of voice on its website. This oversight is costing dealers over $225 billion in lost market share each year. Netsertive’s Fixed Ops solution helps dealers capture the more than 525,000 new customers performing 70 million Google searches for local parts and service providers each month. Armed with Netsertive’s proprietary data intelligence engine, dynamic Fixed Ops landing pages and high-quality marketing content that is easy to update with promotions and seasonal offers, dealerships can quickly and cost-effectively reclaim local customers.
Additionally, Netsertive partners with dealers to ensure they reach their goals by facilitating on-going communication between dealers and Netsertive’s experts. As a Google Premier SMB Partner, Netsertive delivers industry-leading results, helping dealers to maintain strong ad positions in their campaigns and at least 70 percent share of voice in order to maximize their results.
“Our Service Department is the profit center of our dealership,” said Jay Mattero, Fixed Operations Manager, Dan's Jeep Chrysler Dodge, Inc. “With Netsertive’s Fixed Ops solution, we can easily find customers searching for parts and services online and drive them back to our website and into our service lane.”
To learn more about Netsertive’s Fixed Ops solution, please visit: www.netsertive.com/fixedops
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Netsertive’s digital marketing intelligence platform brings brands and local businesses together to win local customers. Netsertive’s proprietary learning engine combines the company’s deep industry experience with the collective knowledge of its extensive network of automotive, major appliance, furniture, consumer electronics, dental and eye care customers to deliver unprecedented campaign speed, performance and value. A Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through execution. Additionally, Netsertive partners with brands in their co-op marketing efforts to ensure local brand compliance, seamless campaign execution and reimbursement of local dealers. Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine’s 500 fastest-growing private companies.