CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Digital Marketing Intelligence Platform Spurs Exponential Growth for Netsertive within the Automotive Vertical
MORRISVILLE, NC, November 9, 2015 – Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced continued growth within the automotive vertical. Contributing to this growth, Netsertive was selected by Mazda as the fourth approved partner for the Mazda Digital Advertising Program, originally launched in 2014.
Netsertive offers two comprehensive digital marketing solutions, MarketWise™ for OEMs and StreetWise™ for Automotive Dealers, both powered by Netsertive’s proprietary learning engine, which combines the company’s deep expertise in its target markets with the collective intelligence of the extensive network of brands and local businesses on its platform. With each new manufacturer or automotive dealership that is added to Netsertive’s platform, the technology gets smarter, allowing it to deliver tailored, industry-specific local campaigns at scale. The result is unprecedented campaign speed, performance and value to drive shared local digital marketing success. For Mazda, with 644 dealers in North America, Netsertive provides big brand marketing to local dealers by arming them with instant co-branded content, turnkey brand compliance, automated funding and reimbursement and unmatched support for the top brands they sell.
Within the automotive industry, if a dealership is not found online, it is most likely not going to get the in-store traction needed to increase sales. Netsertive offers customized and localized campaigns incorporating everything from search, display, call tracking & recording, business listings, mobile and video advertising to advanced tools for ad retargeting and real-time analytics. Netsertive also provides digital marketing for new, used and fixed operations. A recent automotive study by Netsertive and Borrell Associates found that a full 65 percent of dealers currently utilize mobile marketing, mostly in the form of mobile-optimized websites and mobile search advertising (57 percent). Still, 68 percent of dealers consider their use and knowledge of mobile advertising to be competent or neutral, signaling a need for further education. When it comes to video advertising, the study found that auto manufacturers are missing an opportunity in digital video. While 61 percent of dealers use video in online advertisements, only 34 percent of manufacturers support the use of digital video with co-op funds. Overall, Netsertive’s complete offering allows dealers to generate new sales opportunities right away and lay the groundwork for sustained long-term sales growth.
“We are excited about the opportunity to be working with Mazda and continuing to grow our automotive expertise at Netsertive,” said Brendan Morrissey, CEO and co-founder, Netsertive. “As major automotive brands continue to choose Netsertive as a partner of choice, it further validates the role of local digital marketing programs in the world’s largest industries. Our selection here is a true testament to both the power of our offerings and our phenomenal team, and we look forward to the work we will do together.”
Netsertive is a Google Premier SMB Partner. For more information regarding Netsertive’s digital marketing intelligence solutions for automotive, please visit: http://www.netsertive.com/who-can-benefit/automotive-dealers.
Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive's proprietary learning engine, which combines the company's deep industry experience with the collective intelligence of its extensive network of automotive, IT technology, major appliance, furniture, consumer electronics, dental and eye care clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google Premier SMB Partner, Netsertive drives local marketing success from campaign enablement through scaled, local execution. Additionally, Netsertive helps brands with their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.
Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine’s 500 fastest-growing private companies two years in a row. Additional information about Netsertive is available at www.netsertive.com.