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Cox Automotive

Cox Automotive

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Tips for Creating Effective Digital Listings from a Manheim Express Concierge

Manheim Express Concierge Specialist, Chenita Willis, shares key insights to help any dealer create listings that sell.

ATLANTA, Ga. (August 7, 2019) – Manheim Express, which just celebrated its one-year anniversary, is revolutionizing how quickly dealers can list—and sell—their vehicles digitally in Manheim’s wholesale marketplace. Dealers can either use the app themselves to list vehicles in minutes or call upon the Manheim Express Concierge team to inspect and create vehicle listings for them, as well as offer expert consultations on their wholesale pricing and strategy. 

For those dealers who chose to complete the listings themselves, Manheim tapped into the expertise of one of its Concierge team members, Chenita Willis, to offer up these three tips to create listings that pop:

  • Ensure your vehicle is photo ready
    First impressions count, so before you start the listing, be sure to pick a vehicle that is as clean as possible. Think of the digital marketplace as a virtual wholesale lot and ensure that any vehicles you list are ready for their closeups. Remember that better condition can bring better bids.

 

  • Take a sharp 360 image.
    Unique to Manheim Express is its unmatched 360-degree imaging capability, giving your potential buyers a virtual walk-around of the vehicle. To take a great 360, you’ll want to be sure you start with the sun at your back to help with picture quality, keep your phone level and steady as you walk quickly in a continual motion around the vehicle, and be as far away from the car as possible—ideally eight to ten feet—to get the entire vehicle into view. 

 

  • Be up front with vehicle damages.
    The best listings are ones that fully capture the condition of the car, including damages. One of the great things about Manheim Express is that the app has the technology that allows you to tag damages with moveable images to help buyers truly understand the condition of the vehicle—coming as close as possible to a live interaction without buyers having to kick the tires. 

“Manheim Express makes it easy for any dealer to create great listings that attract serious bidders and the right buyers,” Willis said. “And when sellers fully disclose all the details buyers need to make informed decisions, they build great reputations that make them a trusted, go-to source with repeat customers.”

With over 60,000 downloads in its first year, the Manheim Express app takes digital wholesaling to a whole new level with unmatched 360-degree imaging, enhanced condition information, and the industry’s only Guaranteed First Bid. With the three tips above, dealers will be well on their way to being power sellers on Manheim Express. 

Dealers who prefer to have a dedicated expert do all the legwork for them can request Manheim Express Concierge Service by reaching out to their Client Sales Executive. In the coming weeks, dealers will also be able to request Manheim Express Concierge service from within the app.

For more information about Manheim Express, visit ManheimExpress.com.

About Manheim (www.manheim.com)

Manheim® is North America's leading provider of end-to-end wholesale solutions that help dealer and commercial clients increase profits in their used vehicle operations. Through its physical, mobile and digital sales network, Manheim offers services for inventory management, buying and selling, floor planning, logistics, assurance and reconditioning. With its omni-channel approach, Manheim Marketplace enables wholesale vehicle clients more efficient ways to connect and transact business how and when they want. Approximately 17,000 team members help Manheim offer 7 million used vehicles annually, facilitating transactions representing nearly $61 billion in value. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.

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