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Jared Hamilton
From: Jared Hamilton
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Craig Darling

Craig Darling Sales Manager

Exclusive Blog Posts

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Building a Business within a Business

    

The truth is, selling cars and becoming a True Professional is not easy. Yes, selling cars is easy for some and tougher for others. With a great desk manager and some superior training you can even make good money, this series is more about how to make great money every day, not just a few time a month.

That being said there are a few thing you should do to make yourself the best of the best.

  • Learn Your Product. Learn it so well that you are the go to guy or gal for product information. You will be surprised at the doors this will open. Aside from that, the confidence that product knowledge builds can not be under estimated.
  • Understand the CRM in your store. Know it backwards and forwards... even upside down. Most sales people try to game the system instead of using it. No matter what system your dealership is using, it is one of the most powerful tools you can have to build a lasting, referral driven business.
  • Know all of the people at your dealership by first name. Spend a little time each day talking to and getting to know your co-workers. (I am talking about service, parts, bodyshop and the office.) Sales people are not going to send you referrals, these people may.
  • Become involved in a local organization or your church. Not with the goal of selling cars, with the goal of improving the organization and your community. People will be drawn to your example, once they find out you sell cars, they will be your biggest advocates in the community and send you many, many referrals.
  • Work on your acting skills. Although we get no Academy Awards for acting, people are going to buy from the person that gives them the best show... Product, Features, Benefits and Presentation of Options. (many sales people are not doing this at all.)
  • Be totally upfront with your customers all of the time. One mistake here and everything is gone.
  • Remember, you don't get what you don't ask for. Ask for the business, ask for the referrals and ask for the gross.

Next week we will talk about a daily to-do list... What you can do that no one else is doing 

Jim Bell
Great tips Craig and something that all salespeople should do. The CRM is the backbone to the dealership. If you are out of calls to make, be aggressive and ask for orphans that are in the system. We have one salesperson that does that religiously, and is VERY successful in doing so.
Jeremy Alicandri
Different strategies will work for different dealers.

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