We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
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It is true. How many customers does your service drive see each and every day? Take a moment and ask your service manager. When you find the number of RO's written each day on the service drive, I promise, you will want to spend all of your time out there!
It is easy and there are several ways you can make a serious impact on your bottom line if you follow any of these steps.
Check with your service director. Let that person be comfortable with what you are proposing to do. This makes what you are doing easy. (remember service advisors earn a commission too.)
Greet the customers with a warm and friendly welcome... Prep their car for the service porter. (Plastic on the seats, paper on the floor. etcl)
After looking over the car carefully... miles, condition... like you are aprasing the car... simply ask.. Are you considering trading this automobile in for a new vehcile? You are going to get several responses... any positive response is going to tell you if they buy new or pre-owned.
Follow up your answer by highlighting the fact that you have a buyer for the automobile... would they like an offer while they wait....
Take if from there... it is much easier than greeting a fresh up on the lot.
You may want to try this too:
Next Week: An effective monthly newsletter... the viral potential. Reposted from TruePro.org