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Craig Farmer

Craig Farmer Marketing Director - CF Search Marketing

Profile

Name: Craig Farmer
Title: Marketing Director - CF Search Marketing
Company: CF Search Marketing
Phone: Private
Location: Private , Private
Summary:
Executive level professional with over ten years experience in Automotive Marketing and Management. Craig is a dynamic, proactive, and hands-on automotive executive. An organized and strategic thinker, Craig is skilled in developing large-scale automotive marketing campaigns, coaching best practices, and maximizing profits. Craig's efforts are primarily focused on Marketing Practices that produce Lead Generation. Craig has proven automotive career success and a history of marketing and management accomplishments. Expert in: Automotive Marketing - Traditional & Digital | OEM to Dealership Strategy | SEO - SEM - Re-marketing | Google Analytics & Google Adwords | Lead Generation | CRM Use & Sales Process | Email Marketing | Web Analytics | Social Media Strategies | Inventory Management | Vendor Management | Brand Positioning & Competitive Analysis.

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Blog Posts

Internal Referrals Could be Hurting Your new Hires

Internal Referrals Could be Hurting Your new Hires

As a hiring manager at a dealership you could be inviting “harsh moral judgments” when you give jobs to friends and acquaintances referred by h…

3 Myths About Loaner Programs

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus indepen…

Multi-Tasking is a Myth

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research prove…

How to Develop Sales Talent

How to Develop Sales Talent

Rather than a genetic predisposition or birth talent, one learns sales talent. That means managers who lament that their sales team doesn’t make the …

Why Knowledge Workers are our Future.

Why Knowledge Workers are our Future.

  What is a Knowledge Worker? I often describe myself as a knowledge worker or as the Internet defines it so eloquently, someone who wo…

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