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Craig Farmer

Craig Farmer Director, eCommerce & Online Marketing

Profile

Name: Craig Farmer
Title: Director, eCommerce & Online Marketing
Company: Priority 1 Automotive Group / BMW of Towson
Phone: Private
Location: Private , Private
Summary:
Started out with whole sale and used cars Independently. Helped launch Arena Motor Group, a high line dealership in 2007. Grew Arena from 30 pre-owned cars to over 180 in three years. Opened Arena Mitsubishi in 2010. Left Arena and joined Priority 1 Au

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Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

Automotive Aftermarket Startups Focus on Service Aggregators, eCommerce Platforms and Telematics

Automotive Aftermarket Startups Focus on Service Aggregators, eCommerce Platforms and Telematics

SANTA CLARA, Calif., April 21, 2017 /PRNewswire/ -- The global automotive aftermarket startup ecosystem is witnessing rapid grow…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

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