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Craig Lockerd

Craig Lockerd President

Exclusive Blog Posts

How to Throw an Excellent Company Party Outdoors

How to Throw an Excellent Company Party Outdoors

When the warm weather hits, your dealership might want to plan an outdoor event to invigorate the team. While it seems like a good idea to host a picnic in…

5 Unique Ways to Engage Your Employees

5 Unique Ways to Engage Your Employees

It's no secret that proper employee engagement is a powerful driving force to boosting productivity in the workplace. According to research from Gallup…

Looking for Multi-Touch Marketing Attribution? Start with your existing Google Analytics

Looking for Multi-Touch Marketing Attribution? Start with your existing Google Analytics

I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and partners to attract, retain an…

Equipped for the Evolution of the Service Experience…or Not?

Equipped for the Evolution of the Service Experience…or Not?

In every industry, the winds are shifting. The products are evolving, but that’s not what it’s about. The level of service that’s given i…

How to increase the sales of an online store?

How to increase the sales of an online store?

 This issue is of concern to most entrepreneurs. If you are one of them, we have some good news for you because in this article, we are going to tell …

How to.Where to Place Your Automotive Help Wanted Ad *The Recruiter* Episode 9

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