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Craig Lockerd

Craig Lockerd President

Exclusive Blog Posts

And the Father of the Sale is . . .

And the Father of the Sale is . . .

It’s ACCOUNTABILITY, not “Attribution”, for advertising.  Advertising vendors, agencies, verifiers, and consultants are all aflut…

The “Geek” Mythology of the “Suit Rack” Car Sale

The “Geek” Mythology of the “Suit Rack” Car Sale

To some vendors and industry critics, dealerships are so “in the way” of the consumer with our Road to the Sale, right? We hear that, loud and …

How to Make Your Customers Feel Comfortable When Visiting Your Business

How to Make Your Customers Feel Comfortable When Visiting Your Business

Making a client feel as though you care can determine whether or not you will end up making a sale. Companies who have gone the extra mile tend to find tha…

A "No BS" Guide to Video Metrics

A "No BS" Guide to Video Metrics

As a builder of automotive video solutions for over 10 years I've been behind the scenes on selling video products to automotive businesses. Much of th…

Black Friday & Cyber Monday: Online Car Sales Likely to Double

Black Friday & Cyber Monday: Online Car Sales Likely to Double

Retail giants like Walmart, Best Buy, and Target aren’t the only places that get crazy on Black Friday. Customers are busting down the figurative doo…

What Jobs Boards to use to Tap into Talent "The Recruiter" Episode 10

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