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From: Jared Hamilton
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Dale Pollak

Dale Pollak Chairman Founder

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

For most dealers, getting cars displayed on their physical and virtual front lines is a linear process. Typically, a vehicle moves through the traditional physical reconditioning and retailing phases, and once complete, photos, descriptions and pricing are sent to the internet. I’ve come to realize that this practice is extremely slow and inefficient. We should recognize that there are in fact two front lines, one physical and one virtual. There is absolutely no justification whatsoever to wait for the vehicle to be physically prepared in order for it to be sent to the front virtual line. Therefore, vehicles should move to the physical and virtual front line simultaneously on parallel tracks. Initial pictures from the auction, appraisal or stock photos can be used with a banner or caption saying, “coming soon”.  The price of the vehicle should not depend at all on the reconditioning cost as it must be placed appropriately in the market. If your reconditioning costs end up being higher than you thought, then you paid too much money, and that is something that occurred in the past and should not affect the asking price. Velocity dealerships today have vehicles on line, fully marketed with photos, descriptions and prices within hours of their acquisition at the auction or curb. These dealers typically get anywhere from 5 to 14 extra selling days as compared to their traditional competitors that wait for the car to be physically prepared before the process begins for on-line marketing. Every day of exposure represents opportunity and should not be squandered.

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