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Dale Pollak

Dale Pollak Chairman Founder

Exclusive Blog Posts

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

What Does It Mean To Have A Vehicle Recall

What Does It Mean To Have A Vehicle Recall

  Your Turn To Drive's panel of experts discuss What Does It Mean To Have A Vehicle Recall.  In this video, Jim Dykstra of www.vinadvi…

If you know who Robert Hollenshead is, it’s only because you’re a hard core used car manager. If you don’t know who he is, you will very soon. Hollenshead is the largest customer of the Manheim auction in Pennsylvania. He is an extraordinary wholesaler that prides himself on being a buyer for any car, anywhere, at any moment. In short, he is a wholesaler’s wholesaler. Hollenshead recently started a company called Buy Book Technologies. If you know the old saying that “the book doesn’t buy a car”, this one actually does. Buy Book Technologies is the engine behind AutoTrader’s new Trade In Market Place. The Trade In Market Place is a program that AutoTrader is rolling out across the country where both consumers and dealers can get a firm buy figure for any vehicle. Although this product is not currently available in all markets, it will be soon. It is definitely a paradigm changing product, and one to watch closely.

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