We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.
Title: Pixel Management Presented by Dale Pollak
Date: Monday, August 23, 2010
Time: 11:00am – 12:00pm CDT
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