The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.
Title: Pixel Management Presented by Dale Pollak
Date: Monday, August 23, 2010
Time: 11:00am – 12:00pm CDT
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