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Dan Ferguson

Dan Ferguson Director-Business Development

Profile

Name: Dan Ferguson
Title: Director-Business Development
Company: WorldDealer
Phone: Private
Location: Private , Private
Summary:
I've helped auto dealers maximize their advertising dollars both on and offline since 2000. Trusted resource for all things automobile advertising related. Best practice training, digital advertising and CRM expert, results oriented advertising planning and results monitoring (one size does NOT fit all). Media planning, negotiating, and buying for both traditional and digital advertising. Specialties: Digitial Advertising, CRM, Process Training, Results monitoring. Transparency and Honesty.

Recent Activity

Blog Posts

How Do Car Dealers Keep Pace In An Everchanging Market?

How Do Car Dealers Keep Pace In An Everchanging Market?

How Do Car Dealers Keep Pace In An Everchanging Market? Your Turn To Drive asks How Do Car Dealers Keep Pace In An Everchanging Market?  Vinadvisor…

How One Dealer’s Gumbo Attracted His Community

How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with …

How to Use Google's New Micro-Moment Automotive Study to Inform Your Digital Strategy

How to Use Google's New Micro-Moment Automotive Study to Inform Your Digital Strategy

Google’s [micro-moment] study reinforces the importance of these critical moments with consumer data. But what the industry is now adapting to a new sale…

What Vanity Metrics Should Your Dealership Be Mindful Of?

What Vanity Metrics Should Your Dealership Be Mindful Of?

As an internet manager, you monitor a number of different metrics on your dealership’s website. These metrics are all to determine the overall engagement…

What Are They Saying About You?

What Are They Saying About You?

Reviews and social presence are an integral part of doing business in the digital world we live in. Collecting those reviews, however, is the challenging p…

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