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Dane Saville

Dane Saville Public Relations and Brand Manager

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WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

by DrivingSales Events 14 hours ago

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

by DrivingSales Events 14 hours ago
The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…
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Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

by Dane Saville 20 hours ago

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

by Dane Saville 20 hours ago
FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…
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What if Vendors Paid their Employees on the Campaigns Success?

by Derrick Woolfson 3 days ago

What if Vendors Paid their Employees on the Campaigns Success?

by Derrick Woolfson 3 days ago
You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…
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Texting Is Now the Top Preference for Service Customers

by Bill Springer 4 days ago

Texting Is Now the Top Preference for Service Customers

by Bill Springer 4 days ago
Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…
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Simple Elegance of the Twitter Hack

by Yeveny Kuznetsov 5 days ago

Simple Elegance of the Twitter Hack

by Yeveny Kuznetsov 5 days ago
The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …
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Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

Written by Dane Saville on 03/24/2020
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If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.

—— Topics Covered ——

Understanding stimulus & intent marketing (2:15)

Breaking down data in the automotive space (3:30)

Marketing budget benchmarks in the auto industry (4:45)

Actionable tips to implement on your site now (7:30)

Current spending habits of automotive dealerships (10:00)

Dane Saville
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About Dane Saville
Public Relations and Brand Manager at Reunion Marketing

Co-founder and Brand & Public Relations Manager for Reunion Marketing

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