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From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Implementing New Tools in Fixed Ops

Implementing New Tools in Fixed Ops

    We spoke to Brandon Nixon, National Sales Director at Update Promise, to talk about implementing new tools in Fixed Ops and how you…

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention…

The Value of a Better Buying Experience

The Value of a Better Buying Experience

    We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience…

Managing Remotely: the Daily Check-in

Managing Remotely: the Daily Check-in

In the last post of this series, we talked about the necessity of determining the activities that will get you the results when you have a team working rem…

Put Your Marketing Focus on Fixed Ops

Put Your Marketing Focus on Fixed Ops

March 2020 felt like the longest decade in modern history, didn’t it? In the automotive industry, dealerships in most states have gone from flour…

Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.

—— Topics Covered ——

Understanding stimulus & intent marketing (2:15)

Breaking down data in the automotive space (3:30)

Marketing budget benchmarks in the auto industry (4:45)

Actionable tips to implement on your site now (7:30)

Current spending habits of automotive dealerships (10:00)

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