Dane Saville

Company: Reunion Marketing

Dane Saville

Reunion Marketing

Jan 1, 2021

Automotive Retail Misnomers with Micah Birkholz and Dan Moore

You can listen to the full podcast here: https://bit.ly/3qHeG87

Don't forget to subscribe to this YouTube channel and to the KPI Cafe on your favorite podcast platform.

In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."

Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way. 

Dane Saville

Reunion Marketing

Public Relations and Brand Manager

Co-founder and Brand & Public Relations Manager for Reunion Marketing

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