WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

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In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."
Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way.