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Jared Hamilton
From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

Watch this webinar recording to learn some key insights that dealers can use today to streamline marketing efforts and increase market share. …

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: What Changes Have You Seen Since COVID & How Are You Responding?

NADA 2021: What Changes Have You Seen Since COVID & How Are You Responding?

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Strategically Marketing Directly to the Consumer

NADA 2021: Strategically Marketing Directly to the Consumer

Automotive Retail Misnomers with Micah Birkholz and Dan Moore

You can listen to the full podcast here: https://bit.ly/3qHeG87

Don't forget to subscribe to this YouTube channel and to the KPI Cafe on your favorite podcast platform.

In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."

Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way. 

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