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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

Building Your Budget for the Covid-19 Environment and Beyond

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding.

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: http://bit.ly/2lAyOMK

Reunion's CEO Dave Spannhake and KPI Cafe Host Dane Saville sync up on this webinar to present a methodology to build your dealership's budget to optimize efficiencies and spend. That way, whether it's business as usual or a temporarily altered environment, you're ready to connect with in-market shoppers.

—— Topics Covered ——

Opening About Trends and Covid-19's Impact (2:47)

Diving into the Budget (12:48)

Website and Conversion Budgeting, Strategy, and Expectations (15:36)

SEO Budgeting, Strategy, and Expectations (20:58)

Paid Search Budgeting, Strategy, and Expectations (30:10)

Third-Party Site Budgeting (38:37)

Facebook Ad Campaigns Budgeting, Strategy, and Expectations (40:00)

Email and Direct Mail Budgeting and Insights (46:02)

Programmatic Media Budgeting and Insights (47:50)

Final Budgeting Dollars (52:31)

Closing Thoughts (53:22)

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