In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding.
If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: http://bit.ly/2lAyOMK
Reunion's CEO Dave Spannhake and KPI Cafe Host Dane Saville sync up on this webinar to present a methodology to build your dealership's budget to optimize efficiencies and spend. That way, whether it's business as usual or a temporarily altered environment, you're ready to connect with in-market shoppers.
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Opening About Trends and Covid-19's Impact (2:47)
Diving into the Budget (12:48)
Website and Conversion Budgeting, Strategy, and Expectations (15:36)
SEO Budgeting, Strategy, and Expectations (20:58)
Paid Search Budgeting, Strategy, and Expectations (30:10)
Third-Party Site Budgeting (38:37)
Facebook Ad Campaigns Budgeting, Strategy, and Expectations (40:00)
Email and Direct Mail Budgeting and Insights (46:02)
Programmatic Media Budgeting and Insights (47:50)
Final Budgeting Dollars (52:31)
Closing Thoughts (53:22)