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From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Master Class Homework Packet: New-hire Orientation

Master Class Homework Packet: New-hire Orientation

For those of you in a Master Class, You’ve just learned about New-Hire Orientation and how it can systematically help you set your new hires on th…

Videos Still Work, Right?

Videos Still Work, Right?

There have been several rounds of conversation in regards to videos. Namely, videos are the new it factor when it comes to capturing our customer's att…

How Service Advisors Can Keep Your Clients Coming Back

How Service Advisors Can Keep Your Clients Coming Back

After an economic shutdown like the United States is just emerging from, no one really knows what to expect. In the modern era, it’s foreign terr…

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

So much has changed in the world during the past few months. Many dealerships have been making the decision whether or not to close their doors tempo…

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

#Badger #ILikeBigTrucks #DigitalRetailer #DigitalRetailing     Join David & David are back in the MDP Studio and they are talking ab…

Building Your Budget for the Covid-19 Environment and Beyond

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding.

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: http://bit.ly/2lAyOMK

Reunion's CEO Dave Spannhake and KPI Cafe Host Dane Saville sync up on this webinar to present a methodology to build your dealership's budget to optimize efficiencies and spend. That way, whether it's business as usual or a temporarily altered environment, you're ready to connect with in-market shoppers.

—— Topics Covered ——

Opening About Trends and Covid-19's Impact (2:47)

Diving into the Budget (12:48)

Website and Conversion Budgeting, Strategy, and Expectations (15:36)

SEO Budgeting, Strategy, and Expectations (20:58)

Paid Search Budgeting, Strategy, and Expectations (30:10)

Third-Party Site Budgeting (38:37)

Facebook Ad Campaigns Budgeting, Strategy, and Expectations (40:00)

Email and Direct Mail Budgeting and Insights (46:02)

Programmatic Media Budgeting and Insights (47:50)

Final Budgeting Dollars (52:31)

Closing Thoughts (53:22)

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