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From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.

You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient from your homepage to your SRPs. Let's make it a good experience, so they stay on your website where you're the sole influencer.

If you haven't subscribed, we have a lot of great educational content: http://bit.ly/2lAyOMK

And on Monday, we'll have a new KPI Cafe with one of our favorite people: Paul J Daly.

—— Topics Covered ——

Purpose of a Dealer’s Homepage (0:51)

What Does Auditing the Homepage to SRP Efficiency Tell Us? (1:11)

What Exactly Do We Mean by Efficiency? (1:33)

Homepage to SRP Chart: Top 20%, Bottom 20%, Average, Median, Standard Deviation (1:48)

What is the Key Takeaway of this KPI Cafe? (2:11)

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