Reunion Marketing
iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5
Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.
—— Topics Covered ——
The Feel of a Fully Functional Fixed Ops Department (5:03)
The Composition of a Fixed Ops Team (7:11)
Hiring Fixed Ops Team Members: The Three Cs (10:27)
Strategies to Make Fixed Ops Folks Feel Part of the Whole Team (14:11)
How Fixed Ops Can Generate Sales Opportunities (17:57)
Beginning the Tour of Bozard Ford Lincoln (23:04)
On the Floor: Opinion of the Two-Man Team (25:43)
Examples of the Culture at Bozard Ford Lincoln and Team System Testimonials (26:30)
In the Technical Training Bay (31:35)
Culture Testimonial at Bozard Ford Lincoln (35:02)
On the Floor for Fixed Ops Training (35:33)
Concluding Thoughts (40:54)
Co-founder and Brand & Public Relations Manager for Reunion Marketing
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