Reunion Marketing
Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4
There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.
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—— Topics Covered ——
Proper Account Architecture (0:43)
Importance of Deep Linking (1:17)
Be Conversion Focused (1:47)
Smart Retargeting (2:16)
Transparent Pricing Model (2:34)
Responsive Search Ads (3:00)
Unrivaled Customer Service (3:30)
Other Things You Should Know (3:49)
Co-founder and Brand & Public Relations Manager for Reunion Marketing
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