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From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Do you suffer from Conversational Narcissism?

Do you suffer from Conversational Narcissism?

I know the title sounds like an ad for a clinical trial, but what I’m referring to is a problem that runs rampant in dealerships. If not checked, it …

Why Do We Make it So Hard to Pay A Repair Order?

Why Do We Make it So Hard to Pay A Repair Order?

Working on the dealer level, we know firsthand how difficult it can be as a "customer" to pay our repair order or get our own vehicles' statu…

The Conversation Shouldn't End At “What’s the Price?”

The Conversation Shouldn't End At “What’s the Price?”

Handling customer objections isn't always easy. Especially when the customer is calling you on the telephone; knowing what to say and how to approach t…

Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best …

Latest Auto Industry Trends Caused By COVID-19

Latest Auto Industry Trends Caused By COVID-19

As two of car dealers' primary revenue streams, car sales and collision repairs dried up during the COVID-induced recession. Online parts and accessory…

Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

 

There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.

If you haven't yet, you can subscribe here to never miss an insight: http://bit.ly/2lAyOMK

—— Topics Covered ——

Proper Account Architecture (0:43)

Importance of Deep Linking (1:17)

Be Conversion Focused (1:47)

Smart Retargeting (2:16)

Transparent Pricing Model (2:34)

Responsive Search Ads (3:00)

Unrivaled Customer Service (3:30)

Other Things You Should Know (3:49)

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