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Jared Hamilton
From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Master Class Homework Packet: HCM Business Plan

Master Class Homework Packet: HCM Business Plan

For those of you in a Master Class, You’ve just learned about creating a Human Capital Management business plan and how it can systematically help…

Create Change with the People-Process-Technology Framework 

Create Change with the People-Process-Technology Framework 

How many times did you come back from a 20-group or a DSES 2020, DrivingSales Executive Summit, with a great idea that can help your organization get the r…

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From t…

Don't Forget About Your Managers.

Don't Forget About Your Managers.

When we are hit with an unprecedented situation - out of left field - it can easily derail your dealer's efforts. Sustaining everything you have worked…

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid socia…

Responsive Search Ads - KPI Cafe Season 1 Episode 10

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.

Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.

Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the Quality Score. The greater the Quality Score, the more potent every dollar is that you invest in paid search. Let's dive into RSAs in this KPI Cafe.

If you haven't yet, you can subscribe here: http://bit.ly/2lAyOMK

—— Topics Covered ——

The Opportunity of Responsive Search Ads (0:39)

Example of a Responsive Search Ad (0:50)

Importance of Aligning Ads with Search Intent (1:29)

Are Digital Marketing Agencies Prepared? (1:44)

Are Responsive Search Ads Seen in the Wild? (1:56)

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