Let's put down the remote and pick up a notebook because we have another great KPI Cafe. This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.

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—— Topics Covered ——

Why we conducted a homepage banner study (0:43)

Our recommendation for homepage banners (1:23)

Data behind why we made the recommendation (1:45)

Where the majority of homepage clicks happen (2:18)