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From: Jared Hamilton
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Daniel Boismier

Daniel Boismier Director, Customer Engagement FCSD

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Dealer Strategy Finalist: Using Press Releases for Used Cars

 

Summarize your Strategy:  Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO.  Each release can be tailored to target specific SEO objectives and Google placement.
 
Describe how you executed your strategy:  First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button.    We simply hit publish, pay the fee and see our listing appear online within 1 business day.
 
 
 
Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy:  We have just begun the strategy.
 
Here is a listing.
 
http://www.free-press-release.com/news-2008-certified-preowned-toyota-camry-le-just-arrived-at-suburban-toyota-of-troy-located-in-the-troy-motor-mall-1285358936.html

In 5 days we have had 157 views for this one listing. 
Ryan Thompson
I have also used "Free-Press-Release" for a dealer north of Toronto. They wanted to get on page 1 for Chevy Cruze in some of their competing cities. The $30 option is a must, these releases read a lot nicer for the end user, than Prlog. Dealer didn't put a call tracking number on the press release which I recommended. I'll see if I can dig something up. Very generous of you to show your tricks of the trade. Good on ya!
Ryan Thompson
http://www.free-press-release.com/news-2011-chevrolet-cruze-s-just-landed-at-ernie-dean-chevrolet-alliston-on-serving-barrie-orillia-newmarket-orangeville-call-705-435-4318-1288988904.html 171 hits since November 5th (12 days). Keep in mind the population of this dealerships town is 10 000 and the targeted cities are 30000-50000. I'll be attempting one in Toronto soon and expect some big numbers.
Daniel Boismier
Ryan, Hey I'm a Maple Leaf fan, so no problem! With the $30 you can also link a YouTube video, which you can put a call to action on.

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