Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Daniel Boismier

Daniel Boismier Director, Customer Engagement FCSD

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Dealer Strategy Finalist: Using Press Releases for Used Cars

 

Summarize your Strategy:  Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO.  Each release can be tailored to target specific SEO objectives and Google placement.
 
Describe how you executed your strategy:  First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button.    We simply hit publish, pay the fee and see our listing appear online within 1 business day.
 
 
 
Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy:  We have just begun the strategy.
 
Here is a listing.
 
http://www.free-press-release.com/news-2008-certified-preowned-toyota-camry-le-just-arrived-at-suburban-toyota-of-troy-located-in-the-troy-motor-mall-1285358936.html

In 5 days we have had 157 views for this one listing. 
Ryan Thompson
I have also used "Free-Press-Release" for a dealer north of Toronto. They wanted to get on page 1 for Chevy Cruze in some of their competing cities. The $30 option is a must, these releases read a lot nicer for the end user, than Prlog. Dealer didn't put a call tracking number on the press release which I recommended. I'll see if I can dig something up. Very generous of you to show your tricks of the trade. Good on ya!
Ryan Thompson
http://www.free-press-release.com/news-2011-chevrolet-cruze-s-just-landed-at-ernie-dean-chevrolet-alliston-on-serving-barrie-orillia-newmarket-orangeville-call-705-435-4318-1288988904.html 171 hits since November 5th (12 days). Keep in mind the population of this dealerships town is 10 000 and the targeted cities are 30000-50000. I'll be attempting one in Toronto soon and expect some big numbers.
Daniel Boismier
Ryan, Hey I'm a Maple Leaf fan, so no problem! With the $30 you can also link a YouTube video, which you can put a call to action on.

 Unlock all of the community & features  Join Now