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From: Jared Hamilton
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Daniel Boismier

Daniel Boismier Director, Customer Engagement FCSD

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Dealer Strategy Finalist: Using Press Releases for Used Cars

 

Summarize your Strategy:  Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO.  Each release can be tailored to target specific SEO objectives and Google placement.
 
Describe how you executed your strategy:  First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button.    We simply hit publish, pay the fee and see our listing appear online within 1 business day.
 
 
 
Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy:  We have just begun the strategy.
 
Here is a listing.
 
http://www.free-press-release.com/news-2008-certified-preowned-toyota-camry-le-just-arrived-at-suburban-toyota-of-troy-located-in-the-troy-motor-mall-1285358936.html

In 5 days we have had 157 views for this one listing. 
Ryan Thompson
I have also used "Free-Press-Release" for a dealer north of Toronto. They wanted to get on page 1 for Chevy Cruze in some of their competing cities. The $30 option is a must, these releases read a lot nicer for the end user, than Prlog. Dealer didn't put a call tracking number on the press release which I recommended. I'll see if I can dig something up. Very generous of you to show your tricks of the trade. Good on ya!
Ryan Thompson
http://www.free-press-release.com/news-2011-chevrolet-cruze-s-just-landed-at-ernie-dean-chevrolet-alliston-on-serving-barrie-orillia-newmarket-orangeville-call-705-435-4318-1288988904.html 171 hits since November 5th (12 days). Keep in mind the population of this dealerships town is 10 000 and the targeted cities are 30000-50000. I'll be attempting one in Toronto soon and expect some big numbers.
Daniel Boismier
Ryan, Hey I'm a Maple Leaf fan, so no problem! With the $30 you can also link a YouTube video, which you can put a call to action on.

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