Summarize your Strategy: Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO. Each release can be tailored to target specific SEO objectives and Google placement.
Describe how you executed your strategy: First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button. We simply hit publish, pay the fee and see our listing appear online within 1 business day.
Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy: We have just begun the strategy.
Here is a listing.
In 5 days we have had 157 views for this one listing.