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Daniel Fontaine

Daniel Fontaine E Commerce Director

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Google Glass for the Dealership

​It has been over a month since I became a Glass Explorer. When I applied for the #ifihadglass contest, I never thought I would actually be accepted. If were to be, I'd have to pay $1500, travel to NYC, LA or SF.  I was reluctant but on the second to last day I went for it. Here is what my 50 words or less were. 

While I haven't been able to use it connect with clients for virtual test drives yet, since becoming a card carrying Glass Explorer,  I have found a handful a great uses for Google Glass for the Dealership as well as have others planned. 

 

Dealership Intro Videos

My first video that I did using Google Glass was this introduction to Colonial VW. We will be using in it emails to potential clients to let them know what to expect when visiting. While a video like this can be done via an iPhone, GoPro, or Flip cam, Glass really takes the viewer through the dealership in a true first person vantage. 

I will also use Google Glass for Intro to Service, Parts videos as well, and use them on our new websites titled, What to Expect when you visit Colonial Volkwagen. I will take them first person through arriving for service, parking or using our valet, entering service, meeting an advisor.

Similar to the dealership intro video, we will be able to use in outbound email efforts to let first time service clients know what to expect upon arriving. 
 

Directions

I know it may sound crazy in the day and age of Navigation in dash and on the smart phone. The fact is that some locations are tricky to get to even with the assistance of turn by turn navigation. While it is certainly not the norm, it happens to be the case with our Watertown location. It is literally less than 2 miles off the Mass pike but we have heard complaints from clients that it is, " tricky to get to " or " we're happy we saw the sign when we did or we would have driven past it. " and like some locations where it is quick and easy to turn around get back to, that is not the case with out Buick GMC location. 

I saw this as an opportunity to use Google Glass to cover that last mile or so and show the viewer how to navigation the tricky traffic circle and patterns that lead to our dealership. This was done on the fly and in one take and was also edited for time but it does reflect the best way to get to our location. It is a bit longer than I would have liked but the next time I am heading there, I can shoot another. 

We will use this video in our e newsletter, outbound email(s) for service, sales and parts. I will place it on our directions pages on our websites. The hope is that it makes getting to our location easier and less stressful for both new and existing clients visiting from the West. 

How To Videos

It goes without saying that every make and model has some DTU's, or Elements that may be Difficult to Understand for new drivers particularly if they are leaving one make for another. It could be the Cruise Control stalk, Pair Bluetooth, Navigation, Stow and Go Seating.... the list could go on and on. Google Glass takes would could be a two person job or recording a DTU How To Video and makes it a one person job. Beyond that, the Point of View vantage point can really show the viewer how to use the features being demonstrated. 

I have been so busy that I haven't yet shot a DTU How To Video but it certainly next on the list. 

 

I have more ideas and usage scenarios for Google Glass for the Dealership that I will cover in future posts once I have had the time to execute them. If you have any questions regarding Google Glass please feel free to reach out to me.  

 

Arnold Tijerina
That's pretty cool. Nice job. Now Im jealous and want one! :)
Eric Miltsch
Cheers to you Daniel! This is pretty much what I had hoped to start seeing from the Explorer program. (Still bummed I wasn't selected) The fact that your head is in the right place with wanting to tell your dealership's story is so awesome - and the fact you're using a new tool like this is simply cool. Keep telling your stories and please keep sharing your Glass moments! Great post.
Daniel Fontaine
Thanks Arnold and Eric. I have more in the works. A deeper dive into Glass utilization for dealerships. I want to try using hangouts as a contact method. Just need a willing client participant.
Arnold Tijerina
If they let you invite people into the Google Glass program (which Ive heard they're letting some users do), invite me! pretty please.... :)
Daniel Fontaine
Arnold, the Glass team abruptly suspended that program from what I am hearing and reading. They saw posts of people looking to pay to be invited and I gather they don't want Explorers profiting from selling their Invites.

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